{"id":999,"date":"2026-07-14T15:23:29","date_gmt":"2026-07-14T13:23:29","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=999"},"modified":"2026-07-14T15:32:59","modified_gmt":"2026-07-14T13:32:59","slug":"valencia-brings-the-zentropy-mice-model-to-europe-and-advances-its-transfer-to-other-cities","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/valencia-brings-the-zentropy-mice-model-to-europe-and-advances-its-transfer-to-other-cities\/","title":{"rendered":"Val\u00e8ncia porta el model MICE de Zentropy a Europa i avan\u00e7a la seva transfer\u00e8ncia a altres ciutats"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Els socis del projecte europeu Zentropy MICE es reuneixen a Heidelberg (Alemanya) i Ljubljana (Eslov\u00e8nia) per explorar la transfer\u00e8ncia del model de turisme de reunions sostenible desenvolupat per l&#039;Ajuntament de Val\u00e8ncia.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El projecte est\u00e0 progressant en la validaci\u00f3 de solucions innovadores com la gesti\u00f3 de l&#039;entropia urbana i el programa de llegat, destinat a transformar l&#039;impacte dels esdeveniments MICE en beneficis tangibles per a les ciutats.<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Val\u00e8ncia est\u00e0 refor\u00e7ant la seua posici\u00f3 com a referent europeu liderant la transici\u00f3 cap a un model de turisme MICE que crea valor durador per a la ciutat a trav\u00e9s del llegat.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Els socis del projecte europeu Zentropy MICE participen aquesta setmana en una visita d&#039;estudi a Heidelberg (Alemanya) i Ljubljana (Eslov\u00e8nia) per explorar oportunitats de transfer\u00e8ncia del model desenvolupat a Val\u00e8ncia a aquests municipis europeus. Larissa (Gr\u00e8cia) tamb\u00e9 participa en el projecte com a ciutat de transfer\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organitzada en dues etapes \u2014del 6 al 8 de juliol a Heidelberg i del 8 al 10 de juliol a Ljubljana\u2014, la visita d&#039;estudi reuneix representants institucionals i experts t\u00e8cnics tant dels socis del projecte com de les ciutats de transfer\u00e8ncia. El programa intensiu combina sessions t\u00e8cniques, tallers de cocreaci\u00f3 i visites a infraestructures clau de MICE i sostenibilitat urbana per identificar oportunitats per replicar el model Zentropy MICE en aquests municipis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest context, Paula Llobet, regidora de Turisme, Innovaci\u00f3 i Atracci\u00f3 d&#039;Inversions de l&#039;Ajuntament de Val\u00e8ncia, va destacar que Zentropy MICE \u00e9s <strong>\u201cuna iniciativa europea pionera que refor\u00e7a la posici\u00f3 de Val\u00e8ncia com a referent del turisme de reunions sostenible a trav\u00e9s del seu enfocament disruptiu i innovador per transformar els esdeveniments empresarials en motors de canvi social, econ\u00f2mic i ambiental.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segons Paula Llobet, <strong>\u201cZentropy MICE demostra que Val\u00e8ncia est\u00e0 preparada per liderar el turisme del futur: un turisme intel\u00b7ligent i sostenible que crea valor, contribueix al b\u00e9 com\u00fa i d\u00f3na suport al futur de la nostra ciutat.\u201d<\/strong> Tamb\u00e9 va assenyalar que, a trav\u00e9s d&#039;aquest model, <strong>\u201cCada confer\u00e8ncia celebrada a Val\u00e8ncia pot ajudar a compartir coneixement, crear llocs de treball i construir un llegat durador i orgull c\u00edvic.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un model innovador per transformar el turisme de reunions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La visita d&#039;estudi marca un pas important en l&#039;establiment de Zentropy MICE com un model innovador que redefineix el paper del turisme de reunions a les ciutats integrant-lo en estrat\u00e8gies urbanes i transformant els impactes dels esdeveniments en beneficis mesurables per als ciutadans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte aplica el concepte d&#039;entropia urbana al sector MICE, permetent optimitzar els fluxos d&#039;energia, materials i informaci\u00f3 generats pels esdeveniments, reduint els impactes negatius i creant valor a llarg termini a trav\u00e9s del coneixement, la innovaci\u00f3, el benestar dels ciutadans i la cohesi\u00f3 social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per aconseguir-ho, Zentropy MICE est\u00e0 desenvolupant la seva pr\u00f2pia metodologia, que inclou una eina de mesura dedicada: <strong>Calculadora d&#039;entropia urbana<\/strong>, dissenyat per la Universitat Polit\u00e8cnica de Val\u00e8ncia\u2014 i la implementaci\u00f3 de programes estrat\u00e8gics destinats a maximitzar l&#039;impacte positiu dels congressos en l&#039;entorn urb\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El llegat al centre de la transfer\u00e8ncia de coneixement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels principals focus de la visita d&#039;estudi \u00e9s l&#039;an\u00e0lisi del programa de llegat que actualment est\u00e0 codissenyant l&#039;Ajuntament de Val\u00e8ncia juntament amb els socis del projecte. El programa busca connectar el coneixement generat a trav\u00e9s de confer\u00e8ncies amb l&#039;ecosistema d&#039;innovaci\u00f3 de la ciutat i els seus principals actors, amplificant el seu valor i creant un impacte que vagi molt m\u00e9s enll\u00e0 dels propis esdeveniments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant les sessions de treball, els equips municipals i els socis t\u00e8cnics identifiquen oportunitats per generar llegat en \u00e0rees com l&#039;impacte social, la innovaci\u00f3 econ\u00f2mica i la transfer\u00e8ncia de coneixement, alhora que dissenyen programes adaptats a les necessitats espec\u00edfiques de cada ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 s&#039;estan duent a terme tallers de cocreaci\u00f3 per explorar com aquestes iniciatives es poden replicar i integrar en les estrat\u00e8gies urbanes locals, d&#039;acord amb l&#039;enfocament participatiu i orientat a resultats del projecte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un proc\u00e9s europeu d&#039;aprenentatge i intercanvi<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El programa de visites d&#039;estudi inclou presentacions sobre pol\u00edtiques de turisme sostenible, an\u00e0lisis d&#039;infraestructures per a congressos i estudis de casos locals, aix\u00ed com sessions t\u00e8cniques centrades en el model Zentropy MICE, el seu marc d&#039;innovaci\u00f3 i les eines desenvolupades al llarg del projecte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Heidelberg, els debats se centren en la planificaci\u00f3 urbana sostenible i la integraci\u00f3 del turisme a l&#039;economia local, mentre que a Ljubljana es presta atenci\u00f3 als indicadors de sostenibilitat, els models de governan\u00e7a tur\u00edstica i les seus innovadores per a confer\u00e8ncies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes activitats donaran suport a la definici\u00f3 d&#039;accions pilot que es provaran a les ciutats de transfer\u00e8ncia, refor\u00e7ant l&#039;enfocament experimental i replicable del projecte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un model que es pot replicar a tota Europa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zentropy MICE es posiciona com un model escalable i transferible que aborda els reptes urbans actuals alineant el turisme de reunions amb les prioritats estrat\u00e8giques de les ciutats europees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s d&#039;aquest proc\u00e9s de transfer\u00e8ncia, Val\u00e8ncia refor\u00e7a encara m\u00e9s el seu paper com a ciutat l\u00edder en innovaci\u00f3 urbana i turisme sostenible, impulsant una nova generaci\u00f3 de pol\u00edtiques p\u00fabliques que posicionen els esdeveniments empresarials com a motors de transformaci\u00f3, innovaci\u00f3 i llegat a llarg termini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Partners in the European Zentropy MICE project are taking part this week in a study visit to Heidelberg (Germany) and Ljubljana (Slovenia) to explore opportunities for transferring the model developed in Val\u00e8ncia to these European municipalities. Larissa (Greece) also participates in the project as a transfer city. Organised in two stages\u2014from 6 to 8 July [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia brings the Zentropy MICE model to Europe and advances its transfer to other cities - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Valencia advances the European transfer of the Zentropy MICE model, promoting sustainable MICE tourism through innovation and urban legacy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/valencia-brings-the-zentropy-mice-model-to-europe-and-advances-its-transfer-to-other-cities\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia brings the Zentropy MICE model to Europe and advances its transfer to other cities - 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