{"id":993,"date":"2026-06-02T15:14:25","date_gmt":"2026-06-02T13:14:25","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=993"},"modified":"2026-06-03T11:39:16","modified_gmt":"2026-06-03T09:39:16","slug":"the-38th-seram-congress-the-zero-congress-of-zentropy-mice","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/the-38th-seram-congress-the-zero-congress-of-zentropy-mice\/","title":{"rendered":"El 38\u00e8 Congr\u00e9s SERAM, el congr\u00e9s zero del projecte europeu Zentropy MICE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">El 38\u00e8 Congr\u00e9s Nacional de la Societat Espanyola de Radiologia M\u00e8dica (SERAM), celebrat al Palau de Congressos de Val\u00e8ncia, va marcar una fita en convertir-se en el <strong>congr\u00e9s zero del projecte europeu Zentropy MICE<\/strong>. Aquesta experi\u00e8ncia va servir com a punt de partida per provar un nou enfocament del turisme MICE que sigui m\u00e9s sostenible, mesurable i centrat en el llegat urb\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gr\u00e0cies a la col\u00b7laboraci\u00f3 entre SERAM i Zentropy MICE<\/strong>, el congr\u00e9s va funcionar com a cas pilot, permetent les primeres mesures reals de l&#039;impacte que generen les confer\u00e8ncies professionals a les ciutats on se celebren. Aix\u00f2 representa un primer pas clau per provar i validar noves eines anal\u00edtiques i avan\u00e7ar cap a un enfocament de gesti\u00f3 m\u00e9s conscient i basat en dades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mesurar per entendre l&#039;impacte de les confer\u00e8ncies<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zentropy MICE \u00e9s un projecte europeu destinat a desenvolupar eines anal\u00edtiques avan\u00e7ades per entendre com els esdeveniments professionals interactuen amb l&#039;entorn urb\u00e0. El seu objectiu \u00e9s clar: millorar la qualitat de les destinacions tur\u00edstiques i transformar els impactes generats pels congressos en valor urb\u00e0 i un llegat durador per a la ciutat i els seus ciutadans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En aquest context, la participaci\u00f3 de la <a href=\"https:\/\/www.seram2026.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Congr\u00e9s de la SERAM<\/a> ja que el congr\u00e9s zero ha perm\u00e8s fer les primeres mesures reals, que alimenten l&#039;entropia urbana i <strong>calculadora antiga<\/strong> que est\u00e0 desenvolupant la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV) en el marc del projecte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir d&#039;una an\u00e0lisi del comportament dels assistents a congressos \u2014com es mouen per la ciutat, on s&#039;allotgen i en quines activitats participen durant la seva visita\u2014, l&#039;equip de recerca de la UPV est\u00e0 desenvolupant dues eines digitals quantitatives. Aquestes eines permetran avaluar objectivament l&#039;impacte del turisme de congressos i donar suport a una gesti\u00f3 d&#039;esdeveniments m\u00e9s intel\u00b7ligent, transparent i sostenible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Dades per millorar l&#039;experi\u00e8ncia tant de la ciutat com del congr\u00e9s<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les dades recollides de les respostes dels participants proporcionen informaci\u00f3 valuosa per a la presa de decisions. Aquest coneixement no nom\u00e9s contribueix a millorar l&#039;experi\u00e8ncia dels assistents al congr\u00e9s, sin\u00f3 que tamb\u00e9 ajuda la ciutat amfitriona a optimitzar els serveis, reduir els impactes negatius i maximitzar el valor generat per aquest tipus de turisme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;objectiu final \u00e9s avan\u00e7ar cap a un model d&#039;esdeveniment m\u00e9s equilibrat, capa\u00e7 de generar beneficis reals tant per als delegats com per a la comunitat local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.seram2026.com\/\" type=\"link\" id=\"https:\/\/www.seram2026.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERAM 2026<\/a>: ci\u00e8ncia, ciutat i futur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En la seva 38a edici\u00f3, <strong>El Congr\u00e9s de la Societat Espanyola de Radiologia M\u00e8dica (SERAM) va reunir gaireb\u00e9 3.000 assistents a Val\u00e8ncia<\/strong>, incloent-hi professionals sanitaris i representants de la ind\u00fastria, consolidant-se com un dels principals f\u00f2rums nacionals per a l&#039;intercanvi de coneixements i la reflexi\u00f3 sobre el present i el futur de la radiologia, una disciplina clau per al diagn\u00f2stic m\u00e8dic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al llarg de quatre dies, el congr\u00e9s va anar m\u00e9s enll\u00e0 del seu programa cient\u00edfic integrant experi\u00e8ncies vinculades a la ciutat de Val\u00e8ncia com a destinaci\u00f3 tur\u00edstica i urbana. Entre aquestes, la <strong>SERAM RUN 2026<\/strong> Destaca la cursa ben\u00e8fica: una iniciativa amb uns 100 participants que va recaptar 1.620 \u20ac, \u00edntegrament donats a l&#039;ONG valenciana Payasospital, enfortint aix\u00ed la connexi\u00f3 entre l&#039;esdeveniment, la ciutat i el seu teixit social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participaci\u00f3 del Congr\u00e9s SERAM com a congr\u00e9s zero del projecte europeu Zentropy MICE refor\u00e7a el paper dels grans congressos cient\u00edfics com a espais ideals per experimentar noves formes de relaci\u00f3 i connexi\u00f3 entre esdeveniments professionals, ciutats amfitriones i sostenibilitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta experi\u00e8ncia pilot ha perm\u00e8s implementar les primeres mesures reals de l&#039;impacte de les confer\u00e8ncies sobre el medi ambient urb\u00e0, <strong>avan\u00e7ant cap a un model de turisme MICE m\u00e9s conscient<\/strong>, basat en dades i orientat cap a un llegat real i tangible, que generi un retorn directe per a la ciutat i els seus ciutadans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un model europeu de turisme MICE sostenible i replicable<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsat pel Departament de Turisme i Innovaci\u00f3 de la <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ajuntament de Val\u00e8ncia<\/a> i desenvolupat en col\u00b7laboraci\u00f3 amb el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" type=\"link\" id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a>, el <a href=\"https:\/\/www.upv.es\/index-en.html\" type=\"link\" id=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a>, <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" type=\"link\" id=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Val\u00e8ncia Innovation Capital<\/a>, el <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" type=\"link\" id=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Visita la Fundaci\u00f3 Val\u00e8ncia<\/a> i l&#039;estudi d&#039;innovaci\u00f3 urbana <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" type=\"link\" id=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadors urbans de Khora<\/a>, Zentropy MICE pret\u00e9n aconseguir un estat d\u201c\u201dentropia zero\u00bb, un escenari on els impactes generats pels esdeveniments MICE es transformen en un retorn positiu en forma de coneixement, innovaci\u00f3, cohesi\u00f3 social i benestar ciutad\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El model que s&#039;est\u00e0 desenvolupant a Val\u00e8ncia est\u00e0 dissenyat per ser replicable en altres ciutats europees, amb Ljubljana (Eslov\u00e8nia), Heidelberg (Alemanya) i Larissa (Gr\u00e8cia) actuant com a ciutats s\u00f2cies per a l&#039;aprenentatge i la transfer\u00e8ncia de coneixement. Aquest enfocament refor\u00e7a encara m\u00e9s el posicionament de Val\u00e8ncia com a laboratori urb\u00e0 i referent europeu en turisme MICE sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" type=\"link\" id=\"https:\/\/zentropymice.eu\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Llegiu-ne m\u00e9s aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The 38th National Congress of the Spanish Society of Medical Radiology (SERAM), held at the Valencia Conference Centre, marked a milestone by becoming the zero congress of the European Zentropy MICE project. This experience served as a starting point to test a new approach to MICE tourism that is more sustainable, measurable, and focused on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 38th SERAM Congress, the zero congress of the European project Zentropy MICE - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"The SERAM congress served as a pilot case, enabling the first real measurements of the impact of professional congresses on the host city.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/the-38th-seram-congress-the-zero-congress-of-zentropy-mice\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 38th SERAM Congress, the zero congress of the European project Zentropy MICE - 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