{"id":881,"date":"2026-04-14T15:00:00","date_gmt":"2026-04-14T13:00:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=881"},"modified":"2026-05-08T15:58:54","modified_gmt":"2026-05-08T13:58:54","slug":"zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/","title":{"rendered":"Zentropy MICE desenvolupa eines a Val\u00e8ncia per mesurar l'impacte del turisme de congressos i millorar-ne la gesti\u00f3"},"content":{"rendered":"

La Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV) est\u00e0 desenvolupant dues eines innovadores per a mesurar la petjada del turisme de congressos a Val\u00e8ncia: una calculadora d'entropia (impacte negatiu) i una calculadora de llegat (impacte positiu), que permetran avan\u00e7ar cap a una governan\u00e7a m\u00e9s eficient del turisme MICE (Reunions, Incentius, Congressos i Exposicions).<\/p>\n\n\n\n

Aquesta innovaci\u00f3 forma part del projecte europeu Zentropy MICE, l'objectiu final del qual \u00e9s que el turisme MICE esdevingui un motor de benestar per als ciutadans, amb impactes negatius redu\u00efts i un major llegat social i econ\u00f2mic. Val\u00e8ncia \u00e9s la tercera ciutat espanyola en turisme MICE, amb m\u00e9s de mig mili\u00f3 de visitants d'aquest tipus previstos per al 2025.<\/p>\n\n\n\n

El model Zentropy MICE<\/h2>\n\n\n\n

El Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a> participa en el projecte Zentropy MICE juntament amb Ajuntament de Val\u00e8ncia<\/a>, Val\u00e8ncia Innovation Capital<\/a>, el Visita la Fundaci\u00f3 Val\u00e8ncia<\/a>, la consultoria Pensadors urbans de Khora<\/a> i el Centre de Congressos de Val\u00e8ncia<\/a>, que acull m\u00e9s d'un ter\u00e7 dels esdeveniments que se celebren a la ciutat i actuar\u00e0 com a laboratori de proves per a les innovacions.<\/p>\n\n\n\n

A partir de l'an\u00e0lisi de l'activitat al Palau de Congressos de Val\u00e8ncia, el projecte Zentropy MICE desenvolupar\u00e0 una metodologia espec\u00edfica per a mesurar l'entropia urbana i dissenyar accions concretes en \u00e0rees com l'efici\u00e8ncia energ\u00e8tica, la mobilitat sostenible, la gesti\u00f3 de residus, l'\u00fas de materials i la transfer\u00e8ncia de coneixement.<\/p>\n\n\n\n

Aquestes accions es provaran en tres confer\u00e8ncies pilot, cosa que permetr\u00e0 comparar les confer\u00e8ncies abans i despr\u00e9s de la seva implementaci\u00f3 i avaluar-ne l'efic\u00e0cia.<\/p>\n\n\n\n

Reduir la pressi\u00f3 sobre els recursos<\/h2>\n\n\n\n

Tom\u00e1s G\u00f3mez Navarro, de l'Institut d'Enginyeria Energ\u00e8tica, i Jos\u00e9 Miguel Carot, del Departament d'Estad\u00edstica Aplicada i Investigaci\u00f3 Operativa i Qualitat, lideren els equips de la Universitat Polit\u00e8cnica de Val\u00e8ncia que participen en el projecte Zentropy MICE.<\/p>\n\n\n\n

Com explica Jos\u00e9 Miguel Carot, \u2018El projecte Zentropy MICE proposa un enfocament sist\u00e8mic basat en el concepte d'entropia, entesa com el grau de desordre que es produeix en un sistema quan hi circulen energia, mat\u00e8ria i informaci\u00f3. Aquest marc ens permet mesurar el consum de recursos, identificar inefici\u00e8ncies i transformar les confer\u00e8ncies en catalitzadors de la sostenibilitat, la cohesi\u00f3 social i la innovaci\u00f3 urbana.\u2019<\/p>\n\n\n\n

\u2018El projecte busca mantenir l'entropia urbana tan baixa com sigui possible, alhora que promou la innovaci\u00f3, el coneixement i la reputaci\u00f3 de la ciutat\u2019, afirma el professor de la UPV Tom\u00e1s G\u00f3mez Navarro.<\/p>\n\n\n\n

Cada esdeveniment MICE genera dues experi\u00e8ncies: l'experi\u00e8ncia de la reuni\u00f3 en si mateixa i la del turisme urb\u00e0, que es materialitza durant el temps d'oci. \u2018Analitzar ambdues dimensions conjuntament ens permetr\u00e0 entendre l'impacte real del sector a Val\u00e8ncia i dissenyar estrat\u00e8gies m\u00e9s efectives per fer-lo sostenible\u2019, afirma Iuliia Rytck, investigadora de la Universitat Polit\u00e8cnica de Val\u00e8ncia.<\/p>\n\n\n\n

Resultats inicials<\/strong><\/h2>\n\n\n\n

Abans del primer congr\u00e9s oficial del projecte Zentropy MICE, previst per a mitjans de 2026, la calculadora s'est\u00e0 validant en congressos organitzats a la UPV per comprovar el seu funcionament en condicions reals.<\/p>\n\n\n\n

La seva primera aplicaci\u00f3, en un congr\u00e9s d'arquitectura, ha perm\u00e8s entendre el perfil i el comportament dels seus participants, proporcionant una primera aproximaci\u00f3 a la seva experi\u00e8ncia tur\u00edstica a la ciutat.<\/p>\n\n\n\n

Aix\u00ed doncs, es revela un perfil clarament internacional (73,3% d'assistents) amb una alta activitat tur\u00edstica: unes 75% van anar de turisme i aproximadament la meitat van allargar la seva estada m\u00e9s enll\u00e0 dels dies de l'esdeveniment, tot i que nom\u00e9s 28% van viatjar amb un acompanyant.<\/p>\n\n\n\n

80% va visitar espais emblem\u00e0tics de la ciutat, com el centre hist\u00f2ric, la platja de la Malvarrosa o la Ciutat de les Arts i les Ci\u00e8ncies, mentre que nom\u00e9s una petita part va explorar altres espais d'alt inter\u00e8s tur\u00edstic, com el Jard\u00ed Bot\u00e0nic, l'Albufera o el Bioparc.<\/p>\n\n\n\n

Pel que fa al transport, 85% va assistir al congr\u00e9s en transport p\u00fablic o a peu, i aquesta tend\u00e8ncia va continuar durant el temps d'oci, amb un augment de l'\u00fas de bicicletes, tot i que 20% tamb\u00e9 va utilitzar cotxes o taxis. A m\u00e9s, 90% va optar per restaurants locals \u2014preferint peix, marisc o aus a la carn vermella\u2014 i al voltant de 60% va fer compres, principalment records i productes alimentaris de proximitat.<\/p>\n\n\n\n

Trasllat a altres ciutats europees<\/h2>\n\n\n\n

L'eina per al c\u00e0lcul del llegat del turisme avalua quant contribueixen les visites tur\u00edstiques a la reputaci\u00f3 internacional de Val\u00e8ncia i la seua economia local, a m\u00e9s de quantificar aspectes menys tangibles a priori, com ara la generaci\u00f3 i l'intercanvi de coneixement, la contribuci\u00f3 a la soluci\u00f3 dels reptes socials urbans, la revitalitzaci\u00f3 social de les activitats als barris i, en general, el grau d'alineaci\u00f3 entre les activitats que realitzen \u2014incl\u00f2s el seu temps d'oci\u2014 i les estrat\u00e8gies de desenvolupament tur\u00edstic i transformaci\u00f3 urbana de la ciutat de Val\u00e8ncia.<\/p>\n\n\n\n

Gr\u00e0cies a les seves contribucions, el projecte Zentropy MICE millorar\u00e0 la governan\u00e7a del sector tur\u00edstic i impulsar\u00e0 la seva transici\u00f3 digital, amb el desenvolupament de noves eines quantitatives i digitals per avaluar l'impacte, monitoritzar els recursos i planificar esdeveniments d'una manera m\u00e9s intel\u00b7ligent i transparent.<\/p>\n\n\n\n

El model proposat per Zentropy MICE \u00e9s extrapolable i replicable a altres contextos urbans europeus, amb ciutats de transfer\u00e8ncia com ara Ljubljana (Eslov\u00e8nia), Heidelberg (Alemanya) i Larissa (Gr\u00e8cia), que validaran aquesta metodologia en diferents tipus d'esdeveniments.<\/p>\n\n\n\n

El projecte Zentropy MICE t\u00e9 una durada de tres anys i mig (finalitza el maig de 2028), i compta amb un pressupost aproximat de 5,2 milions d'euros, finan\u00e7ats 80% pel Fons Europeu de Desenvolupament Regional (FEDER) a trav\u00e9s de la Iniciativa Urbana Europea (IEU).<\/p>\n\n\n\n

Llegiu-ne m\u00e9s aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The Polytechnic University of Valencia (UPV) is developing two innovative tools to measure the footprint of conference tourism in Valencia: an entropy calculator (negative impact) and a legacy calculator (positive impact), which will allow progress towards a more efficient governance of MICE tourism (Meetings, Incentives, Conferences and Exhibitions). This innovation is part of the European […]<\/p>\n","protected":false},"author":3,"featured_media":884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nZentropy MICE is developing tools in Valencia to measure the impact of conference tourism and improve its management - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"The Polytechnic University of Valencia (UPV) is developing two innovative tools to measure the footprint of conference tourism in Valencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentropy MICE is developing tools in Valencia to measure the impact of conference tourism and improve its management - Zentropy MICE\" \/>\n<meta property=\"og:description\" content=\"The Polytechnic University of Valencia (UPV) is developing two innovative tools to measure the footprint of conference tourism in Valencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Zentropy MICE\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T13:58:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zentropymice.eu\/wp-content\/uploads\/2026\/04\/2026-02-27-ZENTROPY-TURISMO-CONGRESOS-1-e1777469303638.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1203\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"carmen.garcia@lasnaves.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"carmen.garcia@lasnaves.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\\\/\"},\"author\":{\"name\":\"carmen.garcia@lasnaves.com\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/#\\\/schema\\\/person\\\/c3f14e0573e918dfce293cbf8b1048f9\"},\"headline\":\"Zentropy MICE is developing tools in Valencia to measure the impact of conference tourism and improve its management\",\"datePublished\":\"2026-04-14T13:00:00+00:00\",\"dateModified\":\"2026-05-08T13:58:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\\\/\"},\"wordCount\":862,\"image\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zentropymice.eu\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/2026-02-27-ZENTROPY-TURISMO-CONGRESOS-1-e1777469303638.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\\\/\",\"url\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\\\/\",\"name\":\"Zentropy MICE is developing tools in Valencia to measure the impact of conference tourism and improve its management - 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