{"id":837,"date":"2026-01-28T09:38:58","date_gmt":"2026-01-28T08:38:58","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=837"},"modified":"2026-05-08T15:37:49","modified_gmt":"2026-05-08T13:37:49","slug":"valencia-presents-the-innovative-zentropy-mice-project-at-fitur","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\/","title":{"rendered":"Val\u00e8ncia presenta a Fitur el projecte innovador Zentropy MICE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zentropy MICE \u00e9s una iniciativa pionera a Europa que proposa un model de turisme MICE sostenible on els impactes dels esdeveniments s&#039;absorbeixen i s&#039;integren en l&#039;ecosistema de la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplicant el concepte d&#039;entropia urbana al model de turisme MICE, creem esdeveniments que actuen com a agents de canvi i generen beneficis tangibles per a Val\u00e8ncia i els seus residents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nou model de turisme sostenible MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dimecres 21 de gener, Val\u00e8ncia va presentar la <strong>Zentropy MICE<\/strong> projecte a la Fira Internacional de Turisme FITUR. Aquesta iniciativa europea pionera redefineix el turisme de congressos oferint un model sostenible basat en el concepte d&#039;entropia urbana. Cofinan\u00e7at per la Uni\u00f3 Europea en el marc de la Iniciativa Urbana Europea, el projecte proposa integrar els impactes dels esdeveniments en l&#039;ecosistema urb\u00e0 de les ciutats per generar beneficis positius reals i tangibles i crear un llegat durador per a la ciutat i els seus residents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paula Llobet, regidora de Turisme, Innovaci\u00f3 i Atracci\u00f3 d&#039;Inversions de l&#039;Ajuntament de Val\u00e8ncia, destaca la import\u00e0ncia de &quot;fer servir Val\u00e8ncia com a ciutat pilot per a proposar una nova manera de pensar i organitzar esdeveniments MICE. D&#039;aquesta manera, podem aconseguir un equilibri entre l&#039;activitat econ\u00f2mica, la cohesi\u00f3 social i la sostenibilitat ambiental&quot;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representants de tots els socis implicats van presentar el projecte i van explicar el model innovador d&#039;entropia urbana proposat per Zentropy MICE a SEGITTURLab1, situat al pavell\u00f3 12 d&#039;IFEMA. Aquest espai, inaugurat aquest any i anomenat Pavell\u00f3 del Coneixement, s&#039;ha convertit en un centre estrat\u00e8gic de la fira, reunint m\u00e9s de 250 ponents de primer nivell i comptant amb seccions clau com la 1a Cimera Internacional de Comunicaci\u00f3 i Turisme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un model amb impacte econ\u00f2mic i millors pr\u00e0ctiques per a Europa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsat pel Departament de Turisme i Innovaci\u00f3 de la <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ajuntament de Val\u00e8ncia<\/a>, en col\u00b7laboraci\u00f3 amb <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Val\u00e8ncia Capital de la Innovaci\u00f3<\/a>, el Palau de Congressos de Val\u00e8ncia, la Universitat Polit\u00e8cnica de Val\u00e8ncia, el <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Visita la Fundaci\u00f3 Val\u00e8ncia<\/a> i l&#039;estudi d&#039;innovaci\u00f3 urbana <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadors urbans de Khora<\/a>, l&#039;objectiu de Zentropy MICE \u00e9s aconseguir un estat d&#039;&quot;entropia zero&quot;, on els impactes generats pels esdeveniments MICE es transformin en un retorn positiu en forma de coneixement, innovaci\u00f3, cohesi\u00f3 social i benestar ciutad\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de nou programes d&#039;acci\u00f3 implementats a la <a href=\"https:\/\/palcongres-vlc.com\/en\/\" type=\"link\" id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a> \u2013 que actua com a centre de proves pilot -, <strong>Zentropy MICE<\/strong> est\u00e0 desenvolupant un nou model que redueix la petjada ambiental dels esdeveniments MICE (consum de recursos, emissions i residus), i maximitza la seva rendibilitat econ\u00f2mica, social i cultural per a Val\u00e8ncia i els seus residents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els resultats s&#039;avaluen mitjan\u00e7ant la Calculadora d&#039;Entropia Urbana, una eina pionera desenvolupada per <a href=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a> que permet la mesura cient\u00edfica dels fluxos generats pels esdeveniments i quantifica els seus retorns positius en termes de coneixement, innovaci\u00f3, benestar ciutad\u00e0 i cohesi\u00f3 social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El model de turisme MICE sostenible proposat per <strong>Zentropy MICE<\/strong> es pot replicar en altres ciutats europees que actuen com a socis d&#039;aprenentatge i transfer\u00e8ncia. El passat desembre, per exemple, representants dels municipis de Ljubljana (Eslov\u00e8nia), Heidelberg (Alemanya) i Larissa (Gr\u00e8cia) van visitar Val\u00e8ncia per analitzar els avantatges d&#039;implementar aquest model d&#039;innovaci\u00f3 urbana a les seves respectives ciutats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Val\u00e8ncia consolida la seva posici\u00f3 de lideratge en turisme sostenible, digital i innovador<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amb 967 expositors de 161 pa\u00efsos i m\u00e9s de 255.000 visitants, la <a href=\"https:\/\/www.ifema.es\/en\/fitur\" target=\"_blank\" rel=\"noreferrer noopener\">Fira Internacional de Turisme Fitur<\/a> s&#039;ha consolidat com un punt de trobada l\u00edder per al mercat tur\u00edstic mundial. L&#039;esdeveniment demostra la capacitat d&#039;Espanya per liderar l&#039;atracci\u00f3 de viatgers i generar oportunitats que impulsen la ind\u00fastria a tot el m\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s en aquest context de generaci\u00f3 de nous models de negoci on Val\u00e8ncia aprofita iniciatives com Zentropy MICE per consolidar la seua posici\u00f3 com a laboratori europeu d&#039;innovaci\u00f3 tur\u00edstica, situant-se com la tercera ciutat espanyola en turisme MICE. La participaci\u00f3 a Fitur subratlla el comprom\u00eds de Val\u00e8ncia amb el lideratge del futur del turisme sostenible i la creaci\u00f3 de programes d&#039;innovaci\u00f3 i desenvolupament urb\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/va\/valencia-brings-to-europe-the-tourism-model-promoted-by-zentropy-mice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Llegiu-ne m\u00e9s aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Zentropy MICE is a pioneering initiative in Europe that proposes a sustainable MICE tourism model where the impacts of events are absorbed and integrated into the city&#8217;s ecosystem. By applying the concept of urban entropy to the MICE tourism model, we create events that act as agents of change and generate tangible benefits for Valencia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia presents the innovative Zentropy MICE project at Fitur - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Zentropy MICE proposes a sustainable MICE tourism model where the impacts of events are absorbed and integrated into the city&#039;s ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia presents the innovative Zentropy MICE project at Fitur - Zentropy MICE\" \/>\n<meta property=\"og:description\" content=\"Zentropy MICE proposes a sustainable MICE tourism model where the impacts of events are absorbed and integrated into the city&#039;s ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zentropymice.eu\/va\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\/\" \/>\n<meta property=\"og:site_name\" content=\"Zentropy MICE\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T08:38:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T13:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zentropymice.eu\/wp-content\/uploads\/2026\/01\/Fitur_1_foto-de-familia-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1922\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"carmen.garcia@lasnaves.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"carmen.garcia@lasnaves.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\\\/\"},\"author\":{\"name\":\"carmen.garcia@lasnaves.com\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/#\\\/schema\\\/person\\\/c3f14e0573e918dfce293cbf8b1048f9\"},\"headline\":\"Valencia presents the innovative Zentropy MICE project at Fitur\",\"datePublished\":\"2026-01-28T08:38:58+00:00\",\"dateModified\":\"2026-05-08T13:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\\\/\"},\"wordCount\":627,\"image\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zentropymice.eu\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Fitur_1_foto-de-familia-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\\\/\",\"url\":\"https:\\\/\\\/zentropymice.eu\\\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\\\/\",\"name\":\"Valencia presents the innovative Zentropy MICE project at Fitur - 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