{"id":827,"date":"2026-01-08T14:15:00","date_gmt":"2026-01-08T13:15:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=827"},"modified":"2026-01-28T12:03:13","modified_gmt":"2026-01-28T11:03:13","slug":"zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\/","title":{"rendered":"Zentropy MICE aplica el concepte d&#039;entropia urbana al turisme de congressos"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Inspirant-se en els principis de la f\u00edsica i l&#039;intercanvi de fluxos, Zentropy MICE aplica el concepte de <strong>entropia urbana<\/strong> al turisme de congressos. Aquest enfocament permet la gesti\u00f3 intel\u00b7ligent dels fluxos d&#039;energia, mat\u00e8ria i informaci\u00f3 que circulen entre l&#039;ecosistema MICE i la ciutat.<br><br>Tens curiositat per saber com funciona aquest proc\u00e9s a la pr\u00e0ctica? Continua llegint.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El marc conceptual: els fluxos d&#039;entropia i l&#039;experi\u00e8ncia dual MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;enfocament Zentropy MICE es basa en el concepte cient\u00edfic d&#039;entropia, entesa com el grau de desordre generat dins d&#039;un sistema quan l&#039;energia, la mat\u00e8ria i la informaci\u00f3 flueixen a trav\u00e9s d&#039;ell. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplicada als esdeveniments MICE, l&#039;entropia esdev\u00e9 una potent lent anal\u00edtica: permet a les ciutats comprendre no nom\u00e9s el consum de recursos associat als esdeveniments, sin\u00f3 tamb\u00e9 les efici\u00e8ncies i oportunitats m\u00e9s \u00e0mplies que creen en els sistemes urbans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una caracter\u00edstica distintiva de la metodologia del projecte \u00e9s el reconeixement que un esdeveniment MICE genera dues experi\u00e8ncies paral\u00b7leles i interconnectades: l&#039;experi\u00e8ncia de l&#039;esdeveniment i l&#039;experi\u00e8ncia de turisme urb\u00e0. Juntes, representen el cicle de vida complet de la interacci\u00f3 d&#039;un esdeveniment amb la ciutat, que no a\u00eflla l&#039;esdeveniment de l&#039;ecosistema urb\u00e0, sin\u00f3 que tracta ambdues com a part d&#039;una \u00fanica cadena entr\u00f2pica:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quant a l&#039;experi\u00e8ncia de l&#039;esdeveniment<\/strong>, centrat en la <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aquest entorn est\u00e0 controlat, delimitat i ric en dades mesurables, proporcionant l\u00ednies de base molt precises per als fluxos de mat\u00e8ria i energia analitzats.<\/li>\n\n\n\n<li>Les entrades inclouen el consum d&#039;energia, les c\u00e0rregues de climatitzaci\u00f3, els serveis d&#039;alimentaci\u00f3 i begudes, la gesti\u00f3 de residus, la log\u00edstica, els materials, les operacions dels expositors i les activitats del personal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relacionat amb l&#039;experi\u00e8ncia de turisme urb\u00e0<\/strong>, que tenen lloc per tota la ciutat durant el temps lliure dels visitants.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aquest espai \u00e9s distribu\u00eft, divers i m\u00e9s imprevisible. Engloba les opcions de mobilitat, l&#039;\u00fas de restaurants, les visites culturals, els patrons d&#039;allotjament, el comportament de compra i les interaccions dels visitants amb la ciutat i els diferents barris.<\/li>\n\n\n\n<li>Tot i que \u00e9s m\u00e9s complexa de modelar, aquesta dimensi\u00f3 \u00e9s essencial per comprendre completament els efectes d&#039;entropia a tota la ciutat associats amb l&#039;activitat MICE.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fluxos d&#039;entropia urbana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per operacionalitzar l&#039;entropia, el projecte classifica totes les interaccions en tres categories fonamentals, introduint una estructura quantitativa que aporta objectivitat al proc\u00e9s i permet mesurar de manera consistent els fluxos urbans en esdeveniments, llocs i destinacions. Aix\u00f2 inclou el seguiment de les contribucions directes i indirectes i garantir que cada flux es pugui traduir en m\u00e8triques comparables.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fluxos d&#039;energia<\/strong>: demanda d&#039;electricitat i calefacci\u00f3\/refrigeraci\u00f3, \u00fas d&#039;energia digital, energia relacionada amb la mobilitat, funcionament del recinte.<\/li>\n\n\n\n<li><strong>Fluxos de mat\u00e8ria<\/strong>: productes, aliments, materials, residus, aigua, compres i tots els intercanvis f\u00edsics vinculats tant a esdeveniments com a activitats tur\u00edstiques.<\/li>\n\n\n\n<li><strong>Fluxos d&#039;informaci\u00f3<\/strong>: creaci\u00f3 de coneixement, treball en xarxa, connexions professionals, col\u00b7laboracions locals i intercanvis culturals o socials.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest model de triple flux permet una an\u00e0lisi completa i basada en sistemes en qu\u00e8 es poden capturar tant els impactes com els beneficis al llarg del cicle de vida de l&#039;esdeveniment. Dins d&#039;aquest marc, tamb\u00e9 emergeixen els fonaments del llegat a llarg termini de l&#039;esdeveniment: els fluxos d&#039;energia i mat\u00e8ria revelen el rendiment operatiu i ambiental, mentre que els fluxos d&#039;informaci\u00f3 capturen el valor social i econ\u00f2mic que perdura m\u00e9s enll\u00e0 del propi esdeveniment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vegeu l&#039;article complet escrit per Contreras Escribano, Ana (28 de novembre de 2025). <a href=\"https:\/\/shorturl.at\/tRWWD\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Zentropy MICE \u2013 Apropa&#039;t! Mesurant l&#039;invisible<\/em>. P\u00d2RTIC<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Drawing inspiration from&nbsp;the principles of physics and flow exchange, Zentropy MICE applies the concept of urban entropy to conference tourism. This approach enables the smart&nbsp;management&nbsp;of energy, matter,&nbsp;and information flows circulating between the MICE ecosystem and the city. Curious to learn how this process works in practice? Keep reading. The conceptual framework: Entropy flows and the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zentropy MICE applies the concept of urban entropy to conference tourism - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"This model enables the smart management of energy, matter, and information flows circulating between the MICE ecosystem and the city.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentropy MICE applies the concept of urban entropy to conference tourism - Zentropy MICE\" \/>\n<meta property=\"og:description\" content=\"This model enables the smart management of energy, matter, and information flows circulating between the MICE ecosystem and the city.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Zentropy MICE\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T13:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T11:03:13+00:00\" \/>\n<meta name=\"author\" content=\"carmen.garcia@lasnaves.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"carmen.garcia@lasnaves.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\"},\"author\":{\"name\":\"carmen.garcia@lasnaves.com\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/#\\\/schema\\\/person\\\/c3f14e0573e918dfce293cbf8b1048f9\"},\"headline\":\"Zentropy MICE applies the concept of urban entropy to conference tourism\",\"datePublished\":\"2026-01-08T13:15:00+00:00\",\"dateModified\":\"2026-01-28T11:03:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\"},\"wordCount\":507,\"image\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zentropymice.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/overview-graph_02_eng_.svg\",\"articleSection\":[\"News\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\",\"url\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\",\"name\":\"Zentropy MICE applies the concept of urban entropy to conference tourism - 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