{"id":824,"date":"2025-12-19T11:44:00","date_gmt":"2025-12-19T10:44:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=824"},"modified":"2026-01-28T12:24:48","modified_gmt":"2026-01-28T11:24:48","slug":"valencia-brings-to-europe-the-tourism-model-promoted-by-zentropy-mice","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/valencia-brings-to-europe-the-tourism-model-promoted-by-zentropy-mice\/","title":{"rendered":"Val\u00e8ncia porta a Europa el model de turisme sostenible impulsat per Zentropy MICE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Representants de Ljubljana, Heidelberg i Larissa analitzen el model d&#039;entropia urbana de <strong>Zentropy MICE<\/strong> projecte i estudiar-ne la replicabilitat a les seves ciutats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Val\u00e8ncia consolida la seva posici\u00f3 com a referent europeu<\/strong> liderant aquesta transformaci\u00f3 del model tur\u00edstic cap a un model que reinventi les ciutats i cre\u00ef un llegat en la ciutat i els seus ciutadans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zentropy MICE converteix el turisme de congressos en un motor d&#039;innovaci\u00f3, sostenibilitat i llegat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s de quaranta persones es van reunir dimarts 16 de desembre al Palau de Congressos de Val\u00e8ncia per a con\u00e8ixer, estudiar i analitzar l&#039;escalabilitat del model de turisme sostenible proposat per <strong>Zentropy MICE<\/strong>. Aquest projecte demostra que els efectes del turisme de congressos es poden convertir en beneficis tangibles per a la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant dos dies celebrats a les instal\u00b7lacions de dos dels socis clau del projecte \u2013el Palau de Congressos de Val\u00e8ncia i Valencia Innovation Capital\u2013, amb representants de les quatre entitats municipals participants. <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ajuntament de Val\u00e8ncia<\/a>, <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Val\u00e8ncia Capital de la Innovaci\u00f3<\/a>, el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" type=\"link\" id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a>, i el <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Visita la Fundaci\u00f3 Val\u00e8ncia<\/a> \u2013 juntament amb el\/la <a href=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a>, <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadors urbans de Khora<\/a>, i especialistes de la Iniciativa Urbana Europea, han treballat juntament amb socis d&#039;aprenentatge i transfer\u00e8ncia de Ljubljana (Eslov\u00e8nia), Heidelberg (Alemanya) i Larissa (Gr\u00e8cia). L&#039;objectiu \u00e9s examinar el model de turisme sostenible, connectat i transformador proposat per Zentropy MICE i analitzar el seu potencial de replicaci\u00f3 en altres ciutats europees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En paraules de Paula Llobet, regidora de Turisme, Innovaci\u00f3 i Atracci\u00f3 d&#039;Inversions de l&#039;Ajuntament de Val\u00e8ncia: \u2018Val\u00e8ncia ha de liderar aquesta transformaci\u00f3 del model tur\u00edstic, convertint el turisme MICE en una palanca per millorar la ciutat i la vida dels seus ciutadans. Gr\u00e0cies a <strong>Zentropy MICE<\/strong>, estem promovent un model de turisme m\u00e9s sostenible, inclusiu i connectat, en qu\u00e8 els congressos i els esdeveniments professionals contribueixen directament al benestar urb\u00e0 i social.\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creant llegat, transformant ciutats<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zentropy MICE va n\u00e9ixer de la visi\u00f3 de transformar el turisme de congressos en un motor d&#039;innovaci\u00f3, sostenibilitat i llegat. Demostra que cada esdeveniment t\u00e9 el potencial de deixar una empremta positiva i duradora a la ciutat. Inspirant-se en els principis de la f\u00edsica i l&#039;intercanvi de fluxos, el projecte aplica el concepte d&#039;entropia urbana al turisme d&#039;esdeveniments, gestionant intel\u00b7ligentment la circulaci\u00f3 d&#039;energia, mat\u00e8ria i informaci\u00f3 entre l&#039;ecosistema MICE i la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de nou programes estrat\u00e8gics implementats al Palau de Congressos de Val\u00e8ncia \u2013que actua com a centre de proves pilot\u2013 <strong>Zentropy MICE<\/strong> est\u00e0 desenvolupant un nou model d&#039;esdeveniments en qu\u00e8 els impactes generats per les confer\u00e8ncies es transformen en beneficis positius, reals i tangibles per a la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els resultats s&#039;avaluen mitjan\u00e7ant la Calculadora d&#039;Entropia Urbana, una eina pionera desenvolupada per <a href=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a> que permet la mesura cient\u00edfica dels fluxos generats pels esdeveniments, quantificant els seus retorns positius en termes de coneixement, innovaci\u00f3, benestar ciutad\u00e0 i cohesi\u00f3 social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un model que es pot replicar en altres ciutats europees<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zentropy MICE marca l&#039;inici d&#039;un nou model de turisme de congressos m\u00e9s sostenible, connectat i transformador. Amb seu a Val\u00e8ncia, el projecte integra ci\u00e8ncia, innovaci\u00f3 i governan\u00e7a urbana per demostrar que els esdeveniments poden actuar com a motors de canvi positiu, generant valor real per a la ciutat i els seus residents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zentropy MICE<\/strong> forma part de la convocat\u00f2ria &quot;Iniciativa Urbana Europea&quot; de la Comissi\u00f3 Europea, que va seleccionar Val\u00e8ncia entre 112 sol\u00b7licituds per liderar la creaci\u00f3 d&#039;un nou model de turisme sostenible que es pugui replicar en altres ciutats europees, amb ciutats com Ljubljana (Eslov\u00e8nia), Heidelberg (Alemanya) i Larissa (Gr\u00e8cia) com a socis d&#039;aprenentatge i transfer\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilitzar Val\u00e8ncia com a ciutat pilot per a desenvolupar un nou enfocament dels esdeveniments MICE ens permet aconseguir un equilibri entre l&#039;activitat econ\u00f2mica, la cohesi\u00f3 social i la sostenibilitat ambiental. A trav\u00e9s del model Zentropy MICE, Val\u00e8ncia ofereix solucions creatives i sostenibles als reptes urbans contemporanis, alhora que impulsa la innovaci\u00f3 i la transformaci\u00f3 de la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/va\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\/\" target=\"_blank\" rel=\"noreferrer noopener\">Troba les darreres not\u00edcies aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Representatives from Ljubljana, Heidelberg, and Larissa analyze the urban entropy model of the Zentropy MICE project and study its replicability in their cities. Valencia consolidates its position as a European benchmark by leading this transformation of the tourism model towards a model that reinvents cities and creates a legacy in the city and its citizens. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia brings to Europe the sustainable tourism model promoted by Zentropy MICE - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Representatives from Ljubljana, Heidelberg, and Larissa study the urban entropy model of the Zentropy MICE project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/valencia-brings-to-europe-the-tourism-model-promoted-by-zentropy-mice\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia brings to Europe the sustainable tourism model promoted by Zentropy MICE - 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