{"id":789,"date":"2025-10-30T14:23:27","date_gmt":"2025-10-30T13:23:27","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=789"},"modified":"2026-01-28T12:24:27","modified_gmt":"2026-01-28T11:24:27","slug":"the-valencia-conference-centre-pilot-site-for-zentropy-mice","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/the-valencia-conference-centre-pilot-site-for-zentropy-mice\/","title":{"rendered":"Palau de Congressos de Val\u00e8ncia: seu pilot per al projecte Zentropy MICE"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Val\u00e8ncia ha estat seleccionada entre 112 sol\u00b7licitants per desenvolupar un model de turisme innovador i sostenible que pugui ser replicat en altres ciutats europees a trav\u00e9s del <strong>Zentropy MICE<\/strong> projecte. Aquesta iniciativa t\u00e9 un pressupost de 5,2 milions d&#039;euros, dels quals 801 milions estan finan\u00e7ats per la Uni\u00f3 Europea a trav\u00e9s del Fons Europeu de Desenvolupament Regional (FEDER).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Val\u00e8ncia lidera el futur dels esdeveniments a trav\u00e9s del projecte Zentropy MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Segons dades de l&#039;Associaci\u00f3 Internacional de Congressos i Convencions i del Valencia Convention Bureau, el 2024 Val\u00e8ncia va acollir 510.618 assistents a esdeveniments MICE, cosa que la va convertir en la tercera ciutat espanyola en turisme de congressos i convencions \u2014per darrere de Madrid i Barcelona\u2014, en un r\u00e0nquing on Espanya ocupa el segon lloc a nivell mundial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong><a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a><\/strong> acull 27% dels esdeveniments MICE (Meetings, Incentives, Conferences and Exhibitions) que se celebren a la ciutat, acollint m\u00e9s de 100.000 visitants el 2024 i generant m\u00e9s de sis milions d&#039;euros d&#039;ingressos. Aquell mateix any, es van celebrar m\u00e9s de cent esdeveniments MICE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les externalitats del turisme MICE no nom\u00e9s donen xifres positives, sin\u00f3 que tamb\u00e9 tenen conseq\u00fc\u00e8ncies per a l&#039;impacte ecol\u00f2gic, la pressi\u00f3 sobre les infraestructures i els ecosistemes urbans i la vida quotidiana dels ciutadans. De fet, el turisme MICE (reunions, incentius, confer\u00e8ncies i exposicions) gasta de tres a quatre vegades m\u00e9s que el turisme d&#039;oci, fomenta estades m\u00e9s llargues i ofereix un major poder adquisitiu i una ocupaci\u00f3 m\u00e9s estable, per\u00f2 tamb\u00e9 exigeix importants recursos de la ciutat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concepte d&#039;entropia urbana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En el sector tur\u00edstic, no \u00e9s habitual parlar de f\u00edsica i intercanvi de fluxos. Tanmateix, la Segona Llei de la Termodin\u00e0mica ofereix una eina poderosa per repensar la circularitat i la integraci\u00f3 dels esdeveniments MICE: l&#039;entropia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una proposta disruptiva que aplica el concepte d&#039;entropia urbana al turisme de congressos, a trav\u00e9s del qual els fluxos d&#039;energia, mat\u00e8ria i informaci\u00f3 entre els... <strong>Ecosistema MICE<\/strong> i la comunitat local s&#039;organitzen per crear un sistema d&#039;&quot;entropia zero&quot;, on els impactes externs dels esdeveniments s\u00f3n absorbits o contrarestats per la infraestructura sostenible de la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zentropy MICE s&#039;estructura a trav\u00e9s de nou programes d&#039;acci\u00f3, implementats al centre pilot del <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a>, pres com el centre des del qual es dispersa i organitza un model circular de fluxos de retorn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquests nou programes d&#039;implementaci\u00f3 s&#039;estructuren al voltant dels seg\u00fcents pilars: mobilitat sostenible, efici\u00e8ncia energ\u00e8tica, gesti\u00f3 circular, solucions basades en la natura, connexi\u00f3 de confer\u00e8ncies amb la comunitat empresarial, coneixement compartit, impacte social i tur\u00edstic, i llegat. L&#039;objectiu \u00e9s crear un model de turisme responsable i connectat que redueixi l&#039;impacte ambiental, generi beneficis duradors i aporti valor real al municipi, als seus residents i al seu ecosistema social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&#039;aquesta manera, <strong><a href=\"https:\/\/www.levante-emv.com\/valencia\/2025\/10\/16\/palacio-congresos-valencia-convierte-centro-122687445.html\" target=\"_blank\" rel=\"noreferrer noopener\">El Palau de Congressos de Val\u00e8ncia es converteix en un laboratori vivent<\/a><\/strong>, pionera en innovaci\u00f3 urbana, destinada a redefinir el model tradicional de turisme MICE i permetre la creaci\u00f3 d&#039;un nou enfocament de confer\u00e8ncies que minimitzi l&#039;impacte ambiental alhora que maximitzi els beneficis econ\u00f2mics, socials i culturals tant per a Val\u00e8ncia com per als seus ciutadans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Col\u00b7laboraci\u00f3 institucional<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>Zentropy MICE<\/strong> projecte \u00e9s possible gr\u00e0cies a una forta alian\u00e7a entre institucions, centres d&#039;innovaci\u00f3 i universitats. Aquesta col\u00b7laboraci\u00f3 p\u00fablico-privada, liderada i impulsada pel Departament de Turisme i Innovaci\u00f3 de la <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ajuntament de Val\u00e8ncia<\/a>, amb el suport de <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Val\u00e8ncia Capital de la Innovaci\u00f3<\/a>, el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a>, el <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Visita la Fundaci\u00f3 Val\u00e8ncia<\/a>, el <a href=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a>, i l&#039;estudi d&#039;innovaci\u00f3 urbana <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadors urbans de Khora<\/a>, definir\u00e0 un model de turisme de congressos sostenible que deixar\u00e0 un llegat positiu per als ciutadans i transformar\u00e0 el turisme de congressos en un motor de canvi positiu per a la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant tres anys i mig, fins al maig de 2028, Val\u00e8ncia demostrar\u00e0 que pot ser un referent en turisme sostenible, innovaci\u00f3 urbana i creaci\u00f3 de llegat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per aconseguir aquest objectiu de desenvolupar un model per construir una ciutat m\u00e9s inclusiva, circular i sostenible, el <strong>Zentropy MICE<\/strong> El projecte t\u00e9 un pressupost de 5,2 milions d&#039;euros, finan\u00e7ats per la UE a trav\u00e9s del FEDER amb un pressupost de 80%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte t\u00e9 el suport de la Uni\u00f3 Europea, ja que forma part del <a href=\"https:\/\/www.urban-initiative.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciativa Urbana Europea<\/a>, un ambici\u00f3s programa europeu d&#039;innovaci\u00f3 urbana que ha seleccionat Val\u00e8ncia per liderar aquesta transformaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s un model de turisme innovador i sostenible que es pot replicar en altres ciutats europees, amb Ljubljana, Heidelberg i Larissa com a socis d&#039;aprenentatge i transfer\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/va\/valencia-becomes-a-european-benchmark-in-sustainable-mice-tourism-with-zentropy-mice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Llegiu-ne m\u00e9s aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Valencia has been selected from among 112 applicants to develop an innovative, sustainable tourism model that can be replicated in other European cities through the Zentropy MICE project. This initiative has a budget of \u20ac5.2 million, 80% of which is financed by the European Union through the European Regional Development Fund (ERDF). Valencia leads the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia Conference Centre: Pilot Site for the Zentropy MICE Project - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Valencia Conference Centre becomes a living laboratory that redefines the traditional MICE tourism model under a new conference approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/the-valencia-conference-centre-pilot-site-for-zentropy-mice\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia Conference Centre: Pilot Site for the Zentropy MICE Project - 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