{"id":1056,"date":"2026-09-30T15:38:49","date_gmt":"2026-09-30T13:38:49","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=1056"},"modified":"2026-09-30T15:46:03","modified_gmt":"2026-09-30T13:46:03","slug":"from-congresses-to-lasting-impact-zentropy-mice-builds-its-legacy-model-in-valencia","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/from-congresses-to-lasting-impact-zentropy-mice-builds-its-legacy-model-in-valencia\/","title":{"rendered":"De congressos a impacte durador: Zentropy MICE construeix el seu model heretat a Val\u00e8ncia"},"content":{"rendered":"

Qu\u00e8 queda en una ciutat quan acaba un congr\u00e9s i els seus delegats tornen a casa? Aquesta pregunta es troba al cor d'una de les Zentropy MICE's<\/strong> \u00e0rees clau de treball: transformar el concepte de llegat en un enfocament pr\u00e0ctic capa\u00e7 de generar beneficis duradors per a Val\u00e8ncia i els seus residents.<\/p>\n\n\n\n

El quart article anal\u00edtic sobre el projecte publicat a PORTICO explora aquesta q\u00fcesti\u00f3 a trav\u00e9s d'una conversa amb No\u00e8lia Rigoberto<\/strong>, que coordina l'estrat\u00e8gia de llegat de Zentropy MICE a l'Ajuntament de Val\u00e8ncia.<\/p>\n\n\n\n

El punt de partida \u00e9s simple, tot i que planteja un repte important: no tothom que participa en un congr\u00e9s ent\u00e9n el llegat de la mateixa manera. Pot significar coneixement cient\u00edfic que continua circulant despr\u00e9s d'un esdeveniment, noves xarxes professionals o millores tangibles per a un barri. Zentropy MICE<\/a><\/strong> est\u00e0 treballant per unir aquestes diferents perspectives en una visi\u00f3 compartida.<\/p>\n\n\n\n

De l'impacte de l'esdeveniment al valor que roman a la ciutat<\/h2>\n\n\n\n

Per a Zentropy MICE, el llegat \u00e9s l'efecte durador que deixa un congr\u00e9s un cop finalitzat l'esdeveniment<\/strong>. L'objectiu \u00e9s que el valor generat durant aquests pocs dies formi part de l'ecosistema de la ciutat en comptes de desapar\u00e8ixer quan els delegats marxin.<\/p>\n\n\n\n

Aquesta perspectiva complementa l'enfocament convencional de la sostenibilitat en el sector dels esdeveniments. La reducci\u00f3 de la petjada ambiental continua sent essencial, per\u00f2 el projecte introdueix una pregunta addicional: quin valor positiu i durador pot generar un congr\u00e9s en particular per a Val\u00e8ncia?<\/strong><\/p>\n\n\n\n

La resposta no pot ser la mateixa per a tots els esdeveniments. Un congr\u00e9s cient\u00edfic, una societat m\u00e8dica o un esdeveniment corporatiu reuneix diferents comunitats, objectius i prioritats. Per aquest motiu, Zentropy MICE aborda el disseny antic com a un proc\u00e9s de cocreaci\u00f3 amb els organitzadors del congr\u00e9s<\/strong>, en lloc de ser una llista de verificaci\u00f3 est\u00e0ndard aplicada a cada esdeveniment.<\/p>\n\n\n\n

El model tamb\u00e9 inclou una comprensi\u00f3 m\u00e9s \u00e0mplia del llegat, incorporant dimensions socials, innovadores i acad\u00e8miques<\/strong> i buscant crear relacions que puguin continuar molt m\u00e9s enll\u00e0 del propi congr\u00e9s.<\/p>\n\n\n\n

Construint la metodologia a trav\u00e9s de la col\u00b7laboraci\u00f3<\/h2>\n\n\n\n

Una de les lli\u00e7ons que sorgeixen del projecte \u00e9s que una comprensi\u00f3 compartida del llegat no es pot aconseguir simplement definint el concepte sobre el paper. Cal construir-lo a trav\u00e9s de l'experi\u00e8ncia pr\u00e0ctica i casos concrets.<\/p>\n\n\n\n

Zentropy MICE<\/strong> per tant, adopta un model col\u00b7laboratiu en qu\u00e8 Ajuntament de Val\u00e8ncia<\/a>, el Centre de Congressos de Val\u00e8ncia<\/a>, Val\u00e8ncia Innovation Capital<\/a>, el Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a> i Pensadors urbans de Khora<\/a> treballar conjuntament per donar forma a l'enfocament.<\/p>\n\n\n\n

El lideratge municipal hi juga un paper particularment important. Mentre que les estrat\u00e8gies de llegat en altres ciutats europees sovint estan liderades principalment per oficines de convencions, l'Ajuntament de Val\u00e8ncia est\u00e0 en condicions de connectar els congressos amb les parts interessades, les necessitats i les pol\u00edtiques de la ciutat<\/strong>, amb l'ambici\u00f3 a llarg termini d'integrar progressivament el llegat en les pol\u00edtiques p\u00fabliques.<\/p>\n\n\n\n

Aprenent d'altres ciutats europees<\/h2>\n\n\n\n

Zentropy MICE tamb\u00e9 est\u00e0 aprenent de les experi\u00e8ncies en Barcelona, Copenhaguen i Glasgow<\/strong>, ciutats amb enfocaments m\u00e9s establerts per crear llegat a trav\u00e9s de congressos.<\/p>\n\n\n\n

Aquests exemples il\u00b7lustren les diferents formes que pot adoptar el llegat, des de programes d'ocupabilitat vinculats a congressos individuals fins a fons de recerca que continuen despr\u00e9s d'un esdeveniment o xarxes permanents que ajuden els organitzadors de congressos a desenvolupar activitats per a les comunitats locals.<\/p>\n\n\n\n

Una de les lli\u00e7ons clau \u00e9s que No hi ha una f\u00f3rmula \u00fanica per crear llegat<\/strong>. Cada ciutat i cada congr\u00e9s requereix una resposta diferent. Tanmateix, es poden identificar principis comuns: definir qui se n'hauria de beneficiar, mantenir relacions m\u00e9s enll\u00e0 de l'esdeveniment i avaluar els resultats de manera transparent.<\/p>\n\n\n\n

El treball de Val\u00e8ncia tamb\u00e9 \u00e9s d'inter\u00e8s per als socis de transfer\u00e8ncia de Zentropy MICE, Heidelberg, Ljubljana i Larissa<\/strong>, que segueixen el proc\u00e9s amb la intenci\u00f3 d'adaptar potencialment algunes de les seves lli\u00e7ons als seus propis contextos locals.<\/p>\n\n\n\n

De la teoria a les primeres experi\u00e8ncies de Val\u00e8ncia<\/h2>\n\n\n\n

El projecte ja ha comen\u00e7at a traduir aquest plantejament en experi\u00e8ncia pr\u00e0ctica.<\/p>\n\n\n\n

El maig de 2026, Congr\u00e9s 0<\/strong> va proporcionar l'escenari per a un primer exercici de mesurament connectat al bess\u00f3 digital del Palau de Congressos de Val\u00e8ncia i va iniciar el proc\u00e9s de calibratge de la calculadora d'entropia Zentropy MICE.<\/p>\n\n\n\n

Aquesta experi\u00e8ncia inicial ja ha produ\u00eft una lli\u00e7\u00f3 important per a les seg\u00fcents fases del projecte: cal recollir informaci\u00f3 significativa durant el mateix esdeveniment, treballant estretament amb la Universitat Polit\u00e8cnica de Val\u00e8ncia, en lloc de confiar \u00fanicament en enquestes posteriors a l'esdeveniment.<\/p>\n\n\n\n

Alhora, Zentropy MICE ha iniciat converses amb societats m\u00e8diques que celebraran els seus congressos a Val\u00e8ncia, comen\u00e7ant per camps com ara geriatria i al\u00b7lergologia<\/strong>.<\/p>\n\n\n\n

En aquesta etapa, la prioritat \u00e9s escoltar: entendre les prioritats cient\u00edfiques i la comunitat de cada organitzaci\u00f3, i identificar on aquestes podrien coincidir amb els reptes i les necessitats de la ciutat.<\/p>\n\n\n\n

D'aquesta manera, el llegat comen\u00e7a a passar de ser un concepte abstracte a un enfocament basat en congressos individuals i les comunitats amb les quals es poden connectar.<\/p>\n\n\n\n

D'un projecte pilot a una pol\u00edtica municipal<\/a><\/h2>\n\n\n\n

Durant els propers mesos, grups de treball amb l'Ajuntament de Val\u00e8ncia, Khora Urban Thinkers, la Universitat Polit\u00e8cnica de Val\u00e8ncia i Val\u00e8ncia Innovation Capital comen\u00e7aran a convertir aquestes converses inicials en propostes concretes de llegat.<\/p>\n\n\n\n

Per tant, Zentropy MICE ofereix un espai on es pot provar i refinar aquesta metodologia a una escala manejable. La seva ambici\u00f3, per\u00f2, va m\u00e9s enll\u00e0 del projecte en si: desenvolupar progressivament un model en qu\u00e8 el llegat del congr\u00e9s pugui convertir-se en un component estructural de la pol\u00edtica municipal.<\/strong><\/p>\n\n\n\n

Val\u00e8ncia encara est\u00e0 construint la seva pr\u00f2pia metodologia heretada, per\u00f2 aquestes primeres experi\u00e8ncies proporcionen una base per respondre a la pregunta central del proc\u00e9s: no nom\u00e9s com reduir l'impacte d'un congr\u00e9s, sin\u00f3 com assegurar-se que deixi alguna cosa positiva i duradora per a la ciutat i la gent que hi viu.<\/strong><\/p>\n\n\n\n

Llegeix l'article complet a PORTICO per descobrir la conversa amb Noelia Rigoberto i explorar amb m\u00e9s profunditat l'enfocament de Zentropy MICE sobre el llegat dels congressos. Escrit per Contreras Escribano, Ana, setembre de 2026, PORTICO.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

What remains in a city when a congress ends and its delegates return home? This question lies at the heart of one of Zentropy MICE\u2019s key areas of work: transforming the concept of legacy into a practical approach capable of generating lasting benefits for Valencia and its residents. The fourth analytical article on the project […]<\/p>\n","protected":false},"author":3,"featured_media":1057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nFrom congresses to lasting impact: Zentropy MICE builds its legacy model in Valencia - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Discover how Zentropy MICE is building a MICE legacy model in Valencia to to turn the value generated by events into lasting benefits for the city and its residents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/from-congresses-to-lasting-impact-zentropy-mice-builds-its-legacy-model-in-valencia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From congresses to lasting impact: Zentropy MICE builds its legacy model in Valencia - 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