{"id":1036,"date":"2026-09-14T11:30:00","date_gmt":"2026-09-14T09:30:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=1036"},"modified":"2026-09-15T13:05:56","modified_gmt":"2026-09-15T11:05:56","slug":"visit-valencia-zentropy-mice-business-events-legacy","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/visit-valencia-zentropy-mice-business-events-legacy\/","title":{"rendered":"Connectant congressos, visitants i la ciutat: la contribuci\u00f3 de la Fundaci\u00f3 Visit Valencia al turisme MICE sostenible"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A trav\u00e9s <a href=\"https:\/\/zentropymice.eu\/va\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zentropy MICE<\/a>, La Fundaci\u00f3 Visit Val\u00e8ncia est\u00e0 desenvolupant iniciatives centrades en la intel\u00b7lig\u00e8ncia del visitant, els serveis tur\u00edstics digitals i la integraci\u00f3 de destinacions per a enfortir la relaci\u00f3 entre els congressos i la ciutat, alhora que maximitza el seu impacte positiu en Val\u00e8ncia com a destinaci\u00f3 MICE l\u00edder.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La Fundaci\u00f3 Visit Val\u00e8ncia juga un paper clau en Zentropy MICE aportant la seva experi\u00e8ncia en gesti\u00f3 de destinacions, sostenibilitat tur\u00edstica, coneixement del visitant i desenvolupament de productes i serveis adaptats al sector tur\u00edstic MICE. La seva contribuci\u00f3 ajuda a traduir els objectius del projecte en iniciatives pr\u00e0ctiques dissenyades per millorar l&#039;experi\u00e8ncia dels assistents a congressos i participants en esdeveniments empresarials, alhora que enforteix la relaci\u00f3 entre el turisme de congressos i la ciutat de Val\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des d&#039;aquesta perspectiva, l&#039;organitzaci\u00f3 est\u00e0 treballant en una s\u00e8rie d&#039;iniciatives que combinen la innovaci\u00f3 tur\u00edstica, la digitalitzaci\u00f3 i el coneixement dels visitants per explorar noves maneres de connectar els congressos amb l&#039;ecosistema tur\u00edstic, econ\u00f2mic i social de Val\u00e8ncia. L&#039;objectiu com\u00fa \u00e9s crear una experi\u00e8ncia congressual m\u00e9s connectada, intel\u00b7ligent i sostenible que benefici\u00ef tant els visitants com les comunitats locals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre l&#039;experi\u00e8ncia del visitant MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un de <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" data-type=\"link\" data-id=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3 Visit Val\u00e8ncia<\/a>\u2019Les principals \u00e0rees de treball de se centren en obtenir una comprensi\u00f3 m\u00e9s profunda de les persones que viatgen a Val\u00e8ncia per a congressos, confer\u00e8ncies i esdeveniments professionals. Analitzar les seves necessitats, comportaments i expectatives ajudar\u00e0 a millorar el coneixement de com els visitants interactuen amb la destinaci\u00f3 durant la seva estada i donar\u00e0 suport al desenvolupament de serveis tur\u00edstics m\u00e9s adaptats al perfil del visitant MICE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquesta intel\u00b7lig\u00e8ncia del visitant contribuir\u00e0 al disseny d&#039;experi\u00e8ncies m\u00e9s personalitzades i ajudar\u00e0 a enfortir els vincles entre el turisme de congressos i els actius clau de la destinaci\u00f3, com ara la mobilitat sostenible, les atraccions culturals, la gastronomia i el comer\u00e7 local. L&#039;objectiu \u00e9s garantir que assistir a un congr\u00e9s tamb\u00e9 esdevingui una experi\u00e8ncia de destinaci\u00f3 m\u00e9s rica i gratificant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solucions digitals per al turisme MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una altra l\u00ednia de treball important \u00e9s la digitalitzaci\u00f3 de la Targeta Tur\u00edstica de Val\u00e8ncia i la seva adaptaci\u00f3 a les necessitats del turisme MICE. En el marc de <a href=\"https:\/\/zentropymice.eu\/va\/overview\/\" data-type=\"link\" data-id=\"https:\/\/zentropymice.eu\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zentropy MICE<\/a>, <strong>Fundaci\u00f3 Visit Val\u00e8ncia<\/strong> est\u00e0 desenvolupant solucions digitals vinculades a l&#039;experi\u00e8ncia del visitant, juntament amb un m\u00f2dul espec\u00edfic dissenyat per facilitar la gesti\u00f3 de grups de congressos i esdeveniments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;objectiu \u00e9s millorar la relaci\u00f3 entre els organitzadors d&#039;esdeveniments, els assistents al congr\u00e9s i la destinaci\u00f3 proporcionant un acc\u00e9s m\u00e9s fluid als serveis tur\u00edstics i a les opcions de mobilitat. M\u00e9s enll\u00e0 de simplificar el recorregut del visitant, aquests desenvolupaments generaran dades agregades i anonimitzades que poden contribuir a una millor comprensi\u00f3 del comportament dels visitants i donar suport a una gesti\u00f3 m\u00e9s intel\u00b7ligent de la destinaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ValenciaPay i comportament sostenible dels visitants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/fundacion.visitvalencia.com\/en\" data-type=\"link\" data-id=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3 Visit Val\u00e8ncia<\/a> tamb\u00e9 est\u00e0 treballant en el desenvolupament de ValenciaPay, una plataforma digital dissenyada per fomentar un comportament sostenible dels visitants alhora que enforteix les connexions entre visitants, empreses locals, serveis tur\u00edstics i experi\u00e8ncies locals aut\u00e8ntiques. Inspirat per iniciatives internacionals com ara <a href=\"https:\/\/www.visitcopenhagen.com\/copenhagen\/things-to-do\/copenpay\" target=\"_blank\" rel=\"noreferrer noopener\">CopenPay<\/a>, la plataforma explora noves maneres de recon\u00e8ixer les accions que creen valor per a la destinaci\u00f3 durant l&#039;estada d&#039;un visitant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El seu plantejament incentivar\u00e0 les opcions relacionades amb la mobilitat sostenible, el turisme de barri, les experi\u00e8ncies locals i la despesa en negocis de proximitat. D&#039;aquesta manera, <strong>ValenciaPay<\/strong> pret\u00e9n millorar l&#039;experi\u00e8ncia del visitant alhora que contribueix a una distribuci\u00f3 m\u00e9s equilibrada dels beneficis generats per l&#039;activitat tur\u00edstica a tota la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma es troba actualment en fase de disseny i desenvolupament, i les seves funcionalitats continuaran evolucionant a mesura que avanci el projecte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connectant esdeveniments MICE amb experi\u00e8ncies locals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9s enll\u00e0 de les eines digitals, <strong>Fundaci\u00f3 Visit Val\u00e8ncia<\/strong> treballa per connectar els assistents al congr\u00e9s amb l&#039;oferta tur\u00edstica, cultural, gastron\u00f2mica i d&#039;oci de la ciutat. L&#039;objectiu \u00e9s crear una experi\u00e8ncia de visitant m\u00e9s completa i significativa, alhora que garanteix que els beneficis generats pel turisme MICE arribin a un ventall m\u00e9s ampli d&#039;empreses, organitzacions i barris de tot Val\u00e8ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En refor\u00e7ar la connexi\u00f3 entre els congressos i la destinaci\u00f3, l&#039;organitzaci\u00f3 ajuda a crear noves oportunitats per a les empreses locals, destaca les experi\u00e8ncies vinculades a la identitat de Val\u00e8ncia i anima els visitants a involucrar-se m\u00e9s profundament amb la ciutat m\u00e9s enll\u00e0 de la seu del congr\u00e9s. D&#039;aquesta manera, els esdeveniments empresarials s&#039;integren m\u00e9s estretament en la vida econ\u00f2mica, cultural i social de la destinaci\u00f3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities\/\" data-type=\"link\" data-id=\"https:\/\/zentropymice.eu\/zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innovaci\u00f3 per al futur del turisme de congressos sostenible<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les iniciatives promogudes per <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" data-type=\"link\" data-id=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3 Visit Val\u00e8ncia<\/a> A trav\u00e9s de Zentropy, els esdeveniments MICE estan dissenyats per convertir-se en eines \u00fatils m\u00e9s enll\u00e0 de la vida \u00fatil del projecte. Combinant la digitalitzaci\u00f3, el coneixement dels visitants i connexions m\u00e9s fortes amb l&#039;ecosistema local, aquestes iniciatives donaran suport a noves maneres de millorar l&#039;experi\u00e8ncia del congr\u00e9s, enfortir l&#039;activitat econ\u00f2mica local i generar coneixements valuosos per a una gesti\u00f3 tur\u00edstica m\u00e9s intel\u00b7ligent i sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mesura que el projecte avan\u00e7a, les lli\u00e7ons apreses en <strong>Val\u00e8ncia<\/strong> ajudar\u00e0 a identificar solucions que es puguin transferir a altres destinacions interessades a promoure un model de turisme de congressos m\u00e9s connectat amb la ciutat, m\u00e9s innovador i m\u00e9s benefici\u00f3s per a les comunitats locals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A trav\u00e9s de la seva participaci\u00f3 a Zentropy MICE, <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" data-type=\"link\" data-id=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3 Visit Val\u00e8ncia<\/a> refor\u00e7a la posici\u00f3 de Val\u00e8ncia com a destinaci\u00f3 de refer\u00e8ncia per al turisme de congressos sostenible i impulsat per la innovaci\u00f3<\/strong>. El projecte ofereix l&#039;oportunitat de provar nous enfocaments, fomentar la col\u00b7laboraci\u00f3 entre la ind\u00fastria de reunions i les parts interessades locals i mostrar com els esdeveniments empresarials poden contribuir al valor econ\u00f2mic, social i ambiental a llarg termini de la destinaci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Through Zentropy MICE, Fundaci\u00f3 Visit Val\u00e8ncia is developing initiatives focused on visitor intelligence, digital tourism services and destination integration to strengthen the relationship between congresses and the city while maximising their positive impact on Valencia as a leading MICE destination. Fundaci\u00f3 Visit Val\u00e8ncia plays a key role in Zentropy MICE by bringing its expertise in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Connecting congresses, visitors and the city: Visit Valencia Foundation\u2019s contribution to sustainable MICE tourism - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Visit Valencia contributes to Zentropy MICE through digital innovation, visitor insights and local stakeholder engagement to create a positive legacy from business events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/visit-valencia-zentropy-mice-business-events-legacy\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connecting congresses, visitors and the city: Visit Valencia Foundation\u2019s contribution to sustainable MICE tourism - 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