{"id":1018,"date":"2026-09-01T12:21:00","date_gmt":"2026-09-01T10:21:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=1018"},"modified":"2026-09-10T14:17:24","modified_gmt":"2026-09-10T12:17:24","slug":"zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities\/","title":{"rendered":"Zentropy MICE presenta noves eines per mesurar l&#039;impacte real dels esdeveniments a les ciutats"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Com poden les ciutats i els organitzadors d&#039;esdeveniments entendre millor l&#039;impacte real de les confer\u00e8ncies? I com poden mesurar no nom\u00e9s el rendiment ambiental, sin\u00f3 tamb\u00e9 el valor a llarg termini que els esdeveniments creen per a les destinacions amfitriones?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquestes preguntes s\u00f3n al centre de dues noves contribucions cient\u00edfiques presentades per <strong>Zentropy MICE<\/strong> a l&#039;internacional <strong><a href=\"https:\/\/zcbe2026.lneg.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entorn constru\u00eft amb zero emissions de carboni 2026<\/a><\/strong> confer\u00e8ncia a Lisboa. Desenvolupat per investigadors de la <strong><a href=\"https:\/\/www.upv.es\/index-en.html\" data-type=\"link\" data-id=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/a><\/strong>, els estudis introdueixen enfocaments innovadors per avaluar la sostenibilitat i el llegat urb\u00e0 de confer\u00e8ncies i esdeveniments professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Junts, representen un pas important cap al desenvolupament de noves eines que ajudin les destinacions i els organitzadors a dissenyar esdeveniments MICE m\u00e9s sostenibles, alhora que maximitzen el seu impacte positiu en les ciutats i les comunitats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anant m\u00e9s enll\u00e0 de les petjades de carboni<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les avaluacions de sostenibilitat tradicionals sovint se centren nom\u00e9s en les emissions de carboni. Tanmateix, les confer\u00e8ncies i els esdeveniments generen una gamma d&#039;impactes molt m\u00e9s \u00e0mplia, des del consum de recursos i els patrons de mobilitat fins a l&#039;intercanvi de coneixements i la col\u00b7laboraci\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer estudi, <em>M\u00e8triques de circularitat informades per l&#039;entropia per al turisme MICE: marc sist\u00e8mic i estudi de cas aplicat a HERITAGE2025 a Val\u00e8ncia<\/em>, proposa un enfocament m\u00e9s complet per avaluar la sostenibilitat de les confer\u00e8ncies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La recerca introdueix el concepte de <strong>exergia<\/strong>, que mesura la qualitat dels recursos utilitzats al llarg d&#039;un esdeveniment. Aix\u00f2 permet avaluar els impactes associats a l&#039;allotjament, la mobilitat urbana i els serveis de c\u00e0tering dins d&#039;un marc com\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e9s, l&#039;estudi incorpora el concepte de <strong>neguentropia urbana<\/strong>, un indicador innovador dissenyat per capturar el valor positiu que els esdeveniments poden generar a trav\u00e9s de la creaci\u00f3 de coneixement, la col\u00b7laboraci\u00f3 de les parts interessades, l&#039;activitat econ\u00f2mica i l&#039;alineaci\u00f3 amb les estrat\u00e8gies de desenvolupament urb\u00e0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PATRIMONI2025: provant la metodologia a Val\u00e8ncia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La metodologia es va aplicar a <a href=\"https:\/\/heritage2025.blogs.upv.es\/\" data-type=\"link\" data-id=\"https:\/\/heritage2025.blogs.upv.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PATRIMONI2025<\/a>, una confer\u00e8ncia celebrada a Val\u00e8ncia, on els investigadors van quantificar els recursos associats a les activitats relacionades amb el turisme dels assistents i van identificar l&#039;allotjament com el principal contribuent a l&#039;impacte mesurat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;estudi de cas demostra com les destinacions poden entendre millor els diferents factors que configuren la sostenibilitat de les confer\u00e8ncies i proporciona la base per a futures eines de suport a la presa de decisions que ajudin a reduir els impactes ambientals alhora que augmentin la creaci\u00f3 de valor per a les comunitats locals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construint la calculadora d&#039;entropia Zentropy MICE del futur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segona contribuci\u00f3 de recerca se centra en un dels desenvolupaments m\u00e9s ambiciosos del projecte: el futur <strong><a href=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" data-type=\"link\" data-id=\"https:\/\/zentropymice.eu\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calculadora d&#039;entropia Zentropy MICE<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presentat a l&#039;article <em>M\u00e9s enll\u00e0 de la sala de confer\u00e8ncies: construcci\u00f3 d&#039;un canal de dades rastrejable per mesurar l&#039;entropia urbana en esdeveniments MICE<\/em>, l&#039;estudi aborda els fonaments t\u00e8cnics necessaris per mesurar l&#039;impacte dels esdeveniments en els entorns urbans d&#039;una manera robusta i transparent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;objectiu \u00e9s crear una eina capa\u00e7 d&#039;integrar informaci\u00f3 de m\u00faltiples fonts i transformar-la en indicadors basats en evid\u00e8ncies que puguin donar suport a la presa de decisions basada en dades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nou marc per mesurar l&#039;impacte urb\u00e0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Per aconseguir-ho, els investigadors van desenvolupar una arquitectura de dades capa\u00e7 de combinar informaci\u00f3 dels assistents, els organitzadors d&#039;esdeveniments, els llocs i altres fonts de dades urbanes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La metodologia reconstrueix els fluxos d&#039;energia, materials i informaci\u00f3 generats per un esdeveniment i els transforma en indicadors mesurables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una innovaci\u00f3 clau \u00e9s la creaci\u00f3 d&#039;un <strong>canal de processament de dades rastrejable i reprodu\u00efble<\/strong>, permetent que diferents conjunts de dades es validin, s&#039;harmonitzin i es comparin de manera coherent. Aix\u00f2 ajuda a garantir que les futures avaluacions siguin transparents, fiables i escalables en diferents esdeveniments i destinacions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Provat en un entorn de confer\u00e8ncia real<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La metodologia ja s&#039;ha provat en un entorn real durant el <strong><a href=\"https:\/\/seram.es\/eventos\/38-congreso-seram\/\" data-type=\"link\" data-id=\"https:\/\/seram.es\/eventos\/38-congreso-seram\/\" target=\"_blank\" rel=\"noreferrer noopener\">IWA SERAM 2026<\/a><\/strong> confer\u00e8ncia a la <a href=\"https:\/\/palcongres-vlc.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centre de Congressos de Val\u00e8ncia<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durant aquesta prova real, els investigadors van combinar dades de l&#039;enquesta dels participants amb informaci\u00f3 energ\u00e8tica dels edificis per validar el funcionament del sistema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els resultats demostren la viabilitat de crear eines d&#039;avaluaci\u00f3 integrades que permetin als organitzadors i a les ciutats comparar estrat\u00e8gies alternatives de gesti\u00f3 d&#039;esdeveniments i identificar oportunitats per millorar el rendiment de la sostenibilitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cap a una nova generaci\u00f3 d&#039;esdeveniments amb impacte urb\u00e0 positiu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Junts, aquests dos estudis reforcen l&#039;ambici\u00f3 de Zentropy MICE de transformar la manera com s&#039;avaluen les confer\u00e8ncies i els esdeveniments professionals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lloc de centrar-se exclusivament en el que consumeixen els esdeveniments, el projecte pret\u00e9n comprendre tant la seva petjada ambiental com els beneficis a llarg termini que poden generar per a les destinacions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combinant m\u00e8triques de sostenibilitat avan\u00e7ades, indicadors de llegat urb\u00e0 i sistemes de dades rastrejables, <a href=\"https:\/\/zentropymice.eu\/va\/\" data-type=\"link\" data-id=\"https:\/\/zentropymice.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zentropy MICE ajuda a establir les bases d&#039;una nova generaci\u00f3 d&#039;esdeveniments MICE on la sostenibilitat, la innovaci\u00f3 i l&#039;impacte urb\u00e0 positiu es mesuren conjuntament.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How can cities and event organisers better understand the real impact of conferences? And how can they measure not only environmental performance, but also the long-term value events create for host destinations? These questions are at the heart of two new scientific contributions presented by Zentropy MICE at the international Zero Carbon Built Environment 2026 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zentropy MICE unveils new tools to measure the real impact of events on cities - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Discover how Zentropy MICE is developing innovative methods to measure urban legacy, sustainability and long-term impact in conferences and MICE events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentropy MICE unveils new tools to measure the real impact of events on cities - 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