{"id":1005,"date":"2026-07-21T15:11:39","date_gmt":"2026-07-21T13:11:39","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=1005"},"modified":"2026-07-22T15:14:14","modified_gmt":"2026-07-22T13:14:14","slug":"valencia-leads-europe-with-a-new-conference-model-that-delivers-lasting-economic-and-social-benefits-for-the-city","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/va\/valencia-leads-europe-with-a-new-conference-model-that-delivers-lasting-economic-and-social-benefits-for-the-city\/","title":{"rendered":"Val\u00e8ncia lidera Europa amb un nou model de confer\u00e8ncies que aporta beneficis econ\u00f2mics i socials duradors per a la ciutat"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><strong>L&#039;Ajuntament de Val\u00e8ncia reuneix a La Harinera els principals organitzadors de congressos i reunions professionals per a llan\u00e7ar una iniciativa pionera destinada a transformar la ciutat<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L&#039;objectiu \u00e9s que experts internacionals que visitin Val\u00e8ncia comparteixin els seus coneixements i col\u00b7laborin amb universitats, empreses i organitzacions comunit\u00e0ries locals en projectes que donin forma al futur.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;Ajuntament de Val\u00e8ncia ha posat en marxa una estrat\u00e8gia innovadora per treballar amb els principals organitzadors de congressos per transformar el sector tur\u00edstic professional i cient\u00edfic de la ciutat. Durant una reuni\u00f3 celebrada al centre d&#039;innovaci\u00f3 urbana La Harinera, l&#039;Ajuntament ha iniciat una col\u00b7laboraci\u00f3 pionera a Europa dissenyada per garantir que els esdeveniments internacionals generin beneficis reals, tangibles i duradors per a l&#039;ecosistema local, que vagin molt m\u00e9s enll\u00e0 de la despesa tur\u00edstica tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#039;objectiu principal \u00e9s activar un Programa Llegat. Aquesta iniciativa permet que el coneixement, la tecnologia i l&#039;experi\u00e8ncia dels especialistes internacionals que visiten Val\u00e8ncia s&#039;integrin en la comunitat local a trav\u00e9s de projectes de recerca, cient\u00edfics i educatius desenvolupats en col\u00b7laboraci\u00f3 amb organitzacions locals. D&#039;aquesta manera, cada congr\u00e9s professional esdev\u00e9 una eina pr\u00e0ctica per abordar els principals reptes de la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paula Llobet, regidora de Turisme, Innovaci\u00f3 i Atracci\u00f3 d&#039;Inversions, ha destacat la import\u00e0ncia d&#039;aquesta evoluci\u00f3 en el model tur\u00edstic de la ciutat. \u201cTreballem perqu\u00e8 els congressos esdevinguin eines de transformaci\u00f3 urbana. Val\u00e8ncia lidera un model innovador a Europa que connecta els esdeveniments amb la ciutat i crea valor que va molt m\u00e9s enll\u00e0 del propi esdeveniment\u201d, ha afirmat la regidora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Col\u00b7laboraci\u00f3 institucional i projectes pilot per a la ciutat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La sessi\u00f3 de treball va establir les bases de la cooperaci\u00f3 per a llan\u00e7ar les primeres iniciatives pilot, dissenyades conjuntament per l&#039;administraci\u00f3 p\u00fablica i els organitzadors d&#039;esdeveniments per a garantir que cada projecte respongui a les necessitats reals dels valencians. Per a garantir l&#039;\u00e8xit i la transpar\u00e8ncia d&#039;aquestes iniciatives, l&#039;Ajuntament implementar\u00e0 eines de mesurament espec\u00edfiques per a avaluar l&#039;impacte social i econ\u00f2mic que cada confer\u00e8ncia genera per a la ciutat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cVolem que cada confer\u00e8ncia que se celebri a Val\u00e8ncia deixi un llegat positiu, creant beneficis tangibles i duradors alhora que ajudi a abordar els principals reptes urbans de la ciutat a trav\u00e9s de la innovaci\u00f3 i el coneixement\u201d, va afegir Paula Llobet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El projecte es basa en una col\u00b7laboraci\u00f3 entre el sector p\u00fablic, les empreses privades i la comunitat cient\u00edfica. La sessi\u00f3 a La Harinera va reunir representants de l&#039;Ajuntament de Val\u00e8ncia, Val\u00e8ncia Innovation Capital, el Palau de Congressos de Val\u00e8ncia, la Fundaci\u00f3 Visit Val\u00e8ncia, la Universitat Polit\u00e8cnica de Val\u00e8ncia i la consultora Khora Urban Thinkers, que van analitzar la full de ruta i els beneficis d&#039;aquest model sostenible per al turisme professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAmb aquest comprom\u00eds, Val\u00e8ncia refor\u00e7a la seua posici\u00f3 com a laboratori d&#039;innovaci\u00f3 urbana l\u00edder a Europa, promovent congressos professionals m\u00e9s connectats amb la ciutat, m\u00e9s equilibrats i centrats en la millora del benestar quotidi\u00e0 de tots els ciutadans\u201d, va concloure la regidora Paula Llobet.<\/p>","protected":false},"excerpt":{"rendered":"<p>Valencia City Council has launched an innovative strategy to work with major conference organisers to transform the city&#8217;s professional and scientific tourism sector. During a meeting held at the La Harinera urban innovation centre, the City Council initiated a pioneering collaboration in Europe designed to ensure that international events generate real, tangible and lasting benefits [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1006,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia leads Europe with a new conference model that delivers lasting economic and social benefits for the city - Zentropy MICE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/va\/valencia-leads-europe-with-a-new-conference-model-that-delivers-lasting-economic-and-social-benefits-for-the-city\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia leads Europe with a new conference model that delivers lasting economic and social benefits for the city - Zentropy MICE\" \/>\n<meta property=\"og:description\" content=\"Valencia City Council has launched an innovative strategy to work with major conference organisers to transform the city&#8217;s professional and scientific tourism sector. 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