{"id":993,"date":"2026-06-02T15:14:25","date_gmt":"2026-06-02T13:14:25","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=993"},"modified":"2026-06-03T11:39:16","modified_gmt":"2026-06-03T09:39:16","slug":"the-38th-seram-congress-the-zero-congress-of-zentropy-mice","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/es\/the-38th-seram-congress-the-zero-congress-of-zentropy-mice\/","title":{"rendered":"El 38\u00ba Congreso SERAM, el congreso cero del proyecto europeo Zentropy MICE."},"content":{"rendered":"<p class=\"wp-block-paragraph\">El 38\u00ba Congreso Nacional de la Sociedad Espa\u00f1ola de Radiolog\u00eda M\u00e9dica (SERAM), celebrado en el Palacio de Congresos de Valencia, marc\u00f3 un hito al convertirse en el <strong>Congreso cero del proyecto europeo Zentropy MICE<\/strong>. Esta experiencia sirvi\u00f3 como punto de partida para probar un nuevo enfoque del turismo MICE que sea m\u00e1s sostenible, medible y centrado en el legado urbano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gracias a la colaboraci\u00f3n entre SERAM y Zentropy MICE<\/strong>, El congreso funcion\u00f3 como un caso piloto, permitiendo realizar las primeras mediciones reales del impacto que generan las conferencias profesionales en sus ciudades anfitrionas. Esto representa un primer paso fundamental para probar y validar nuevas herramientas anal\u00edticas y avanzar hacia un enfoque de gesti\u00f3n m\u00e1s consciente y basado en datos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Medir para comprender el impacto de las conferencias<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zentropy MICE es un proyecto europeo cuyo objetivo es desarrollar herramientas anal\u00edticas avanzadas para comprender c\u00f3mo interact\u00faan los eventos profesionales con el entorno urbano. Su objetivo es claro: mejorar la calidad de los destinos tur\u00edsticos y transformar el impacto generado por las conferencias en valor urbano y un legado duradero para la ciudad y sus ciudadanos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto, la participaci\u00f3n de la <a href=\"https:\/\/www.seram2026.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Congreso SERAM<\/a> ya que el congreso cero ha permitido realizar las primeras mediciones reales, que alimentan la entrop\u00eda urbana y <strong>calculadora heredada<\/strong> que est\u00e1 desarrollando la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV) en el marco del proyecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir de un an\u00e1lisis del comportamiento de los asistentes a congresos \u2014c\u00f3mo se desplazan por la ciudad, d\u00f3nde se alojan y qu\u00e9 actividades realizan durante su visita\u2014, el equipo de investigaci\u00f3n de la UPV est\u00e1 desarrollando dos herramientas digitales cuantitativas. Estas herramientas permitir\u00e1n evaluar objetivamente el impacto del turismo de congresos y contribuir a una gesti\u00f3n de eventos m\u00e1s inteligente, transparente y sostenible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Datos para mejorar tanto la experiencia de la ciudad como la del congreso.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos recopilados a partir de las respuestas de los participantes brindan informaci\u00f3n valiosa para la toma de decisiones. Este conocimiento no solo contribuye a mejorar la experiencia de los asistentes al congreso, sino que tambi\u00e9n ayuda a la ciudad anfitriona a optimizar los servicios, reducir los impactos negativos y maximizar el valor generado por este tipo de turismo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo final es avanzar hacia un modelo de evento m\u00e1s equilibrado, capaz de generar beneficios reales tanto para los delegados como para la comunidad local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.seram2026.com\/\" type=\"link\" id=\"https:\/\/www.seram2026.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SERAM 2026<\/a>Ciencia, ciudad y futuro<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En su 38\u00aa edici\u00f3n, <strong>El Congreso de la Sociedad Espa\u00f1ola de Radiolog\u00eda M\u00e9dica (SERAM) reuni\u00f3 a casi 3.000 asistentes en Valencia.<\/strong>, incluyendo a profesionales de la salud y representantes de la industria, consolid\u00e1ndose como uno de los principales foros nacionales para el intercambio de conocimientos y la reflexi\u00f3n sobre el presente y el futuro de la radiolog\u00eda, una disciplina clave para el diagn\u00f3stico m\u00e9dico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de cuatro d\u00edas, el congreso se extendi\u00f3 m\u00e1s all\u00e1 de su programa cient\u00edfico al integrar experiencias vinculadas a la ciudad de Valencia como destino tur\u00edstico y urbano. Entre ellas, la <strong>SERAM RUN 2026<\/strong> Destaca la carrera ben\u00e9fica: una iniciativa en la que participaron alrededor de 100 personas y que recaud\u00f3 1.620 euros, donados \u00edntegramente a la ONG Payasospital, con sede en Valencia, reforzando as\u00ed el v\u00ednculo entre el evento, la ciudad y su tejido social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La participaci\u00f3n del Congreso SERAM como congreso cero del proyecto europeo Zentropy MICE refuerza el papel de los grandes congresos cient\u00edficos como espacios ideales para experimentar con nuevas formas de relaci\u00f3n y conexi\u00f3n entre eventos profesionales, ciudades anfitrionas y sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta experiencia piloto ha permitido realizar las primeras mediciones reales del impacto de las conferencias en el entorno urbano, <strong>avanzar hacia un modelo de turismo MICE m\u00e1s consciente<\/strong>, basado en datos y orientado hacia un legado real y tangible, que genere un retorno directo para la ciudad y sus ciudadanos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un modelo europeo de turismo MICE sostenible y replicable<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsado por el Departamento de Turismo e Innovaci\u00f3n de la <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ayuntamiento de Valencia<\/a> y desarrollado en colaboraci\u00f3n con el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" type=\"link\" id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de Congresos de Valencia<\/a>, el <a href=\"https:\/\/www.upv.es\/index-en.html\" type=\"link\" id=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universidad Polit\u00e9cnica de Valencia<\/a>, <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" type=\"link\" id=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Capital de la Innovaci\u00f3n de Valencia<\/a>, el <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" type=\"link\" id=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3n Visita Valencia<\/a> y el estudio de innovaci\u00f3n urbana <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" type=\"link\" id=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadores urbanos de Khora<\/a>, Zentropy MICE aspira a lograr un estado de \u201centrop\u00eda cero\u201d, un escenario en el que los impactos generados por los eventos MICE se transforman en un retorno positivo en forma de conocimiento, innovaci\u00f3n, cohesi\u00f3n social y bienestar ciudadano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo que se est\u00e1 desarrollando en Valencia est\u00e1 dise\u00f1ado para ser replicable en otras ciudades europeas, con Liubliana (Eslovenia), Heidelberg (Alemania) y Larissa (Grecia) como ciudades asociadas para el aprendizaje y la transferencia de conocimientos. Este enfoque refuerza a\u00fan m\u00e1s la posici\u00f3n de Valencia como laboratorio urbano y referente europeo en turismo MICE sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/es\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" type=\"link\" id=\"https:\/\/zentropymice.eu\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lea m\u00e1s aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The 38th National Congress of the Spanish Society of Medical Radiology (SERAM), held at the Valencia Conference Centre, marked a milestone by becoming the zero congress of the European Zentropy MICE project. This experience served as a starting point to test a new approach to MICE tourism that is more sustainable, measurable, and focused on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 38th SERAM Congress, the zero congress of the European project Zentropy MICE - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"The SERAM congress served as a pilot case, enabling the first real measurements of the impact of professional congresses on the host city.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/es\/the-38th-seram-congress-the-zero-congress-of-zentropy-mice\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 38th SERAM Congress, the zero congress of the European project Zentropy MICE - 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