{"id":881,"date":"2026-04-14T15:00:00","date_gmt":"2026-04-14T13:00:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=881"},"modified":"2026-05-08T15:58:54","modified_gmt":"2026-05-08T13:58:54","slug":"zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/es\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/","title":{"rendered":"Zentropy MICE est\u00e1 desarrollando herramientas en Valencia para medir el impacto del turismo de congresos y mejorar su gesti\u00f3n."},"content":{"rendered":"<p class=\"wp-block-paragraph\">La Universidad Polit\u00e9cnica de Valencia (UPV) est\u00e1 desarrollando dos herramientas innovadoras para medir la huella del turismo de congresos en Valencia: una calculadora de entrop\u00eda (impacto negativo) y una calculadora de legado (impacto positivo), que permitir\u00e1n avanzar hacia una gobernanza m\u00e1s eficiente del turismo MICE (Reuniones, Incentivos, Congresos y Exposiciones).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta innovaci\u00f3n forma parte del proyecto europeo Zentropy MICE, cuyo objetivo final es que el turismo MICE se convierta en un motor de bienestar para los ciudadanos, con impactos negativos reducidos y un mayor legado social y econ\u00f3mico. Valencia es la tercera ciudad espa\u00f1ola en cuanto a turismo MICE, y se prev\u00e9 que reciba m\u00e1s de medio mill\u00f3n de visitantes de este tipo para 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El modelo Zentropy MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universidad Polit\u00e9cnica de Valencia<\/a> est\u00e1 participando en el proyecto Zentropy MICE junto con el <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ayuntamiento de Valencia<\/a>, <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Capital de la Innovaci\u00f3n de Valencia<\/a>, el <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3n Visita Valencia<\/a>, la consultor\u00eda <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadores urbanos de Khora<\/a> y el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de Congresos de Valencia<\/a>, que acoge m\u00e1s de un tercio de los eventos que se celebran en la ciudad y servir\u00e1 como laboratorio de pruebas para las innovaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir del an\u00e1lisis de la actividad en el Centro de Congresos de Valencia, el proyecto Zentropy MICE desarrollar\u00e1 una metodolog\u00eda espec\u00edfica para medir la entrop\u00eda urbana y dise\u00f1ar acciones concretas en \u00e1reas como la eficiencia energ\u00e9tica, la movilidad sostenible, la gesti\u00f3n de residuos, el uso de materiales y la transferencia de conocimientos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas medidas se pondr\u00e1n a prueba en tres conferencias piloto, lo que permitir\u00e1 comparar las conferencias antes y despu\u00e9s de su implementaci\u00f3n y evaluar su eficacia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reducir la presi\u00f3n sobre los recursos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tom\u00e1s G\u00f3mez Navarro, del Instituto de Ingenier\u00eda Energ\u00e9tica, y Jos\u00e9 Miguel Carot, del Departamento de Estad\u00edstica Aplicada e Investigaci\u00f3n Operativa y de Calidad, lideran los equipos de la Universitat Polit\u00e8cnica de Val\u00e8ncia que participan en el proyecto Zentropy MICE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como explica Jos\u00e9 Miguel Carot, \u2018El proyecto Zentropy MICE propone un enfoque sist\u00e9mico basado en el concepto de entrop\u00eda, entendida como el grado de desorden que se produce en un sistema cuando circulan energ\u00eda, materia e informaci\u00f3n. Este marco nos permite medir el consumo de recursos, identificar ineficiencias y transformar las conferencias en catalizadores de la sostenibilidad, la cohesi\u00f3n social y la innovaci\u00f3n urbana\u2019.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018El proyecto busca mantener la entrop\u00eda urbana lo m\u00e1s baja posible, al tiempo que promueve la innovaci\u00f3n, el conocimiento y la reputaci\u00f3n de la ciudad\u2019, afirma Tom\u00e1s G\u00f3mez Navarro, profesor de la UPV.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada evento MICE genera dos experiencias: la del encuentro en s\u00ed y la del turismo urbano, que se materializa durante el tiempo libre. \u2018Analizar ambas dimensiones conjuntamente nos permitir\u00e1 comprender el impacto real del sector en Valencia y dise\u00f1ar estrategias m\u00e1s eficaces para lograr su sostenibilidad\u2019, afirma Iuliia Rytck, investigadora de la Universidad Polit\u00e9cnica de Valencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resultados iniciales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes del primer congreso oficial del proyecto Zentropy MICE, previsto para mediados de 2026, la calculadora est\u00e1 siendo validada en congresos organizados en la UPV para comprobar su funcionamiento en condiciones reales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su primera aplicaci\u00f3n, en un congreso de arquitectura, nos ha permitido comprender el perfil y el comportamiento de sus participantes, proporcionando una primera aproximaci\u00f3n a su experiencia tur\u00edstica en la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De este modo, se revela un perfil claramente internacional (73,3% de asistentes) con una elevada actividad tur\u00edstica: alrededor de 75% se dedicaron al turismo y aproximadamente la mitad prolongaron su estancia m\u00e1s all\u00e1 de los d\u00edas del evento, aunque solo 28% viajaron acompa\u00f1ados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El equipo 80% visit\u00f3 espacios emblem\u00e1ticos de la ciudad, como el centro hist\u00f3rico, la playa de la Malvarrosa o la Ciudad de las Artes y las Ciencias, mientras que solo una peque\u00f1a parte explor\u00f3 otros espacios de gran inter\u00e9s tur\u00edstico, como el Jard\u00edn Bot\u00e1nico, la Albufera o el Bioparc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto al transporte, 85% asisti\u00f3 al congreso en transporte p\u00fablico o a pie, y esta tendencia se mantuvo durante el tiempo libre, con un mayor uso de bicicletas, aunque 20% tambi\u00e9n utiliz\u00f3 coches o taxis. Adem\u00e1s, 90% opt\u00f3 por restaurantes locales \u2014prefiriendo pescado, marisco o aves de corral a la carne roja\u2014 y alrededor de 60% realiz\u00f3 compras, principalmente recuerdos y productos alimenticios de origen local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Traslado a otras ciudades europeas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La herramienta para calcular el legado del turismo eval\u00faa cu\u00e1nto contribuyen las visitas tur\u00edsticas a la reputaci\u00f3n internacional de Valencia y a su econom\u00eda local, adem\u00e1s de cuantificar aspectos menos tangibles a priori, como la generaci\u00f3n e intercambio de conocimiento, la contribuci\u00f3n a la soluci\u00f3n de retos sociales urbanos, la revitalizaci\u00f3n social de las actividades en los barrios y, en general, el grado de alineaci\u00f3n entre las actividades que realizan \u2014incluido su tiempo libre\u2014 y las estrategias de desarrollo tur\u00edstico y transformaci\u00f3n urbana de la ciudad de Valencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a sus contribuciones, el proyecto Zentropy MICE mejorar\u00e1 la gobernanza del sector tur\u00edstico e impulsar\u00e1 su transici\u00f3n digital, con el desarrollo de nuevas herramientas cuantitativas y digitales para evaluar el impacto, supervisar los recursos y planificar eventos de una manera m\u00e1s inteligente y transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo propuesto por Zentropy MICE es extrapolable y replicable a otros contextos urbanos europeos, con ciudades de referencia como Liubliana (Eslovenia), Heidelberg (Alemania) y Larissa (Grecia), lo que validar\u00e1 esta metodolog\u00eda en diferentes tipos de eventos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto Zentropy MICE tiene una duraci\u00f3n de tres a\u00f1os y medio (finalizando en mayo de 2028) y cuenta con un presupuesto aproximado de 5,2 millones de euros, financiado mediante el programa 80% del Fondo Europeo de Desarrollo Regional (FEDER) a trav\u00e9s de la Iniciativa Urbana Europea (EUI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/es\/valencia-brings-to-europe-the-tourism-model-promoted-by-zentropy-mice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lea m\u00e1s aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Polytechnic University of Valencia (UPV) is developing two innovative tools to measure the footprint of conference tourism in Valencia: an entropy calculator (negative impact) and a legacy calculator (positive impact), which will allow progress towards a more efficient governance of MICE tourism (Meetings, Incentives, Conferences and Exhibitions). This innovation is part of the European [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zentropy MICE is developing tools in Valencia to measure the impact of conference tourism and improve its management - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"The Polytechnic University of Valencia (UPV) is developing two innovative tools to measure the footprint of conference tourism in Valencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/es\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentropy MICE is developing tools in Valencia to measure the impact of conference tourism and improve its management - 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