{"id":837,"date":"2026-01-28T09:38:58","date_gmt":"2026-01-28T08:38:58","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=837"},"modified":"2026-05-08T15:37:49","modified_gmt":"2026-05-08T13:37:49","slug":"valencia-presents-the-innovative-zentropy-mice-project-at-fitur","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/es\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\/","title":{"rendered":"Valencia presenta el innovador proyecto Zentropy MICE en Fitur."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Zentropy MICE es una iniciativa pionera en Europa que propone un modelo de turismo MICE sostenible en el que los impactos de los eventos se absorben y se integran en el ecosistema de la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al aplicar el concepto de entrop\u00eda urbana al modelo tur\u00edstico MICE, creamos eventos que act\u00faan como agentes de cambio y generan beneficios tangibles para Valencia y sus residentes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nuevo modelo de turismo sostenible MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El mi\u00e9rcoles 21 de enero, Valencia present\u00f3 el <strong>Zentropy MICE<\/strong> Proyecto presentado en la Feria Internacional de Turismo FITUR. Esta iniciativa europea pionera redefine el turismo de congresos al ofrecer un modelo sostenible basado en el concepto de entrop\u00eda urbana. Cofinanciado por la Uni\u00f3n Europea en el marco de la Iniciativa Urbana Europea, el proyecto propone integrar el impacto de los eventos en el ecosistema urbano de las ciudades para generar beneficios positivos reales y tangibles, y crear un legado duradero para la ciudad y sus habitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paula Llobet, concejala de Turismo, Innovaci\u00f3n y Atracci\u00f3n de Inversiones del Ayuntamiento de Valencia, subraya la importancia de \u2018utilizar Valencia como ciudad piloto para proponer una nueva forma de concebir y organizar eventos MICE. De esta manera, podemos lograr un equilibrio entre la actividad econ\u00f3mica, la cohesi\u00f3n social y la sostenibilidad ambiental\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representantes de todos los socios participantes presentaron el proyecto y explicaron el innovador modelo de entrop\u00eda urbana propuesto por Zentropy MICE en SEGITTURLab1, ubicado en el pabell\u00f3n 12 de IFEMA. Este espacio, inaugurado este a\u00f1o y denominado Pabell\u00f3n del Conocimiento, se ha convertido en un centro estrat\u00e9gico para la feria, reuniendo a m\u00e1s de 250 ponentes de primer nivel y presentando secciones clave como la 1.\u00aa Cumbre Internacional sobre Comunicaci\u00f3n y Turismo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un modelo con impacto econ\u00f3mico y buenas pr\u00e1cticas para Europa.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsado por el Departamento de Turismo e Innovaci\u00f3n de la <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ayuntamiento de Valencia<\/a>, en colaboraci\u00f3n con <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Capital Valenciana de la Innovaci\u00f3n<\/a>, el Centro de Congresos de Valencia, la Universidad Polit\u00e9cnica de Valencia, la <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3n Visita Valencia<\/a> y el estudio de innovaci\u00f3n urbana <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadores urbanos de Khora<\/a>, El objetivo de Zentropy MICE es alcanzar un estado de &quot;entrop\u00eda cero&quot;, donde los impactos generados por los eventos MICE se transformen en un retorno positivo en forma de conocimiento, innovaci\u00f3n, cohesi\u00f3n social y bienestar ciudadano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de nueve programas de acci\u00f3n implementados en el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" type=\"link\" id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de Congresos de Valencia<\/a> \u2013 que funciona como centro de pruebas piloto \u2013, <strong>Zentropy MICE<\/strong> est\u00e1 desarrollando un nuevo modelo que reduce la huella ambiental de los eventos MICE (consumo de recursos, emisiones y residuos) y maximiza su rentabilidad econ\u00f3mica, social y cultural para Valencia y sus residentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados se eval\u00faan utilizando la Calculadora de Entrop\u00eda Urbana, una herramienta pionera desarrollada por la <a href=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia<\/a> que permite la medici\u00f3n cient\u00edfica de los flujos generados por los eventos y cuantifica sus beneficios en t\u00e9rminos de conocimiento, innovaci\u00f3n, bienestar ciudadano y cohesi\u00f3n social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo de turismo MICE sostenible propuesto por <strong>Zentropy MICE<\/strong> Este modelo puede replicarse en otras ciudades europeas que act\u00faen como socios de aprendizaje y transferencia de conocimientos. El pasado diciembre, por ejemplo, representantes de los municipios de Liubliana (Eslovenia), Heidelberg (Alemania) y Larissa (Grecia) visitaron Valencia para analizar las ventajas de implementar este modelo de innovaci\u00f3n urbana en sus respectivas ciudades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Valencia consolida su posici\u00f3n de liderazgo en turismo sostenible, digital e innovador.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con 967 expositores de 161 pa\u00edses y m\u00e1s de 255.000 visitantes, la <a href=\"https:\/\/www.ifema.es\/en\/fitur\" target=\"_blank\" rel=\"noreferrer noopener\">Feria Internacional de Turismo Fitur<\/a> Se ha consolidado como un punto de encuentro clave para el mercado tur\u00edstico mundial. El evento pone de manifiesto la capacidad de Espa\u00f1a para liderar la atracci\u00f3n de viajeros y generar oportunidades que impulsan el sector a nivel global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este contexto de generaci\u00f3n de nuevos modelos de negocio, Valencia aprovecha iniciativas como Zentropy MICE para consolidar su posici\u00f3n como laboratorio europeo de innovaci\u00f3n tur\u00edstica, situ\u00e1ndose como la tercera ciudad espa\u00f1ola en turismo MICE. La participaci\u00f3n en Fitur subraya el compromiso de Valencia con el liderazgo del futuro del turismo sostenible y la creaci\u00f3n de programas de innovaci\u00f3n y desarrollo urbano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/es\/valencia-brings-to-europe-the-tourism-model-promoted-by-zentropy-mice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lea m\u00e1s aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Zentropy MICE is a pioneering initiative in Europe that proposes a sustainable MICE tourism model where the impacts of events are absorbed and integrated into the city&#8217;s ecosystem. By applying the concept of urban entropy to the MICE tourism model, we create events that act as agents of change and generate tangible benefits for Valencia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia presents the innovative Zentropy MICE project at Fitur - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Zentropy MICE proposes a sustainable MICE tourism model where the impacts of events are absorbed and integrated into the city&#039;s ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/es\/valencia-presents-the-innovative-zentropy-mice-project-at-fitur\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia presents the innovative Zentropy MICE project at Fitur - 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