{"id":827,"date":"2026-01-08T14:15:00","date_gmt":"2026-01-08T13:15:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=827"},"modified":"2026-01-28T12:03:13","modified_gmt":"2026-01-28T11:03:13","slug":"zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/es\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\/","title":{"rendered":"Zentropy MICE aplica el concepto de entrop\u00eda urbana al turismo de congresos."},"content":{"rendered":"<p class=\"wp-block-paragraph\">Inspir\u00e1ndose en los principios de la f\u00edsica y el intercambio de flujo, Zentropy MICE aplica el concepto de <strong>entrop\u00eda urbana<\/strong> al turismo de congresos. Este enfoque permite la gesti\u00f3n inteligente de los flujos de energ\u00eda, materia e informaci\u00f3n que circulan entre el ecosistema MICE y la ciudad.<br><br>\u00bfTienes curiosidad por saber c\u00f3mo funciona este proceso en la pr\u00e1ctica? Sigue leyendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El marco conceptual: flujos de entrop\u00eda y la experiencia dual MICE.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El enfoque de Zentropy MICE se basa en el concepto cient\u00edfico de entrop\u00eda, entendido como el grado de desorden generado dentro de un sistema cuando la energ\u00eda, la materia y la informaci\u00f3n fluyen a trav\u00e9s de \u00e9l. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplicada a los eventos MICE (reuniones, incentivos, conferencias y exposiciones), la entrop\u00eda se convierte en una poderosa herramienta anal\u00edtica: permite a las ciudades comprender no solo el consumo de recursos asociado a los eventos, sino tambi\u00e9n las eficiencias y oportunidades m\u00e1s amplias que estos generan en los sistemas urbanos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una caracter\u00edstica distintiva de la metodolog\u00eda del proyecto es el reconocimiento de que un evento MICE genera dos experiencias paralelas e interconectadas: la experiencia del evento y la experiencia de turismo urbano. Juntas, representan el ciclo de vida completo de la interacci\u00f3n de un evento con la ciudad, que no a\u00edsla el evento del ecosistema urbano, sino que los trata a ambos como parte de una \u00fanica cadena entr\u00f3pica:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En relaci\u00f3n con la experiencia del evento<\/strong>, enfocado en el <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de conferencias de Valencia<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Este entorno est\u00e1 controlado, delimitado y es rico en datos medibles, lo que proporciona puntos de referencia muy precisos para el an\u00e1lisis de los flujos de materia y energ\u00eda.<\/li>\n\n\n\n<li>Los insumos incluyen el consumo de energ\u00eda, las cargas de climatizaci\u00f3n, los servicios de alimentos y bebidas, la gesti\u00f3n de residuos, la log\u00edstica, los materiales, las operaciones de los expositores y las actividades del personal.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relacionado con la experiencia del turismo urbano<\/strong>, que tienen lugar en toda la ciudad durante el tiempo libre de los visitantes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Este espacio es disperso, diverso y m\u00e1s impredecible. Abarca las opciones de movilidad, el uso de restaurantes, las visitas culturales, los patrones de alojamiento, los h\u00e1bitos de compra y las interacciones de los visitantes con la ciudad y los diferentes barrios.<\/li>\n\n\n\n<li>Si bien es m\u00e1s complejo de modelar, esta dimensi\u00f3n es esencial para comprender plenamente los efectos de entrop\u00eda en toda la ciudad asociados con la actividad MICE (reuniones, incentivos, conferencias y exposiciones).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Flujos de entrop\u00eda urbana<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para operacionalizar la entrop\u00eda, el proyecto clasifica todas las interacciones en tres categor\u00edas fundamentales, introduciendo una estructura cuantitativa que aporta objetividad al proceso y permite medir de forma consistente los flujos urbanos en eventos, lugares y destinos. Esto incluye el seguimiento de las contribuciones directas e indirectas y garantiza que cada flujo pueda traducirse en m\u00e9tricas comparables.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flujos de energ\u00eda<\/strong>: demanda de electricidad y calefacci\u00f3n\/refrigeraci\u00f3n, uso de energ\u00eda digital, energ\u00eda relacionada con la movilidad, operaciones del recinto.<\/li>\n\n\n\n<li><strong>La materia fluye<\/strong>: productos, alimentos, materiales, residuos, agua, compras y todos los intercambios f\u00edsicos vinculados tanto a eventos como a actividades tur\u00edsticas.<\/li>\n\n\n\n<li><strong>flujos de informaci\u00f3n<\/strong>: creaci\u00f3n de conocimiento, creaci\u00f3n de redes, conexiones profesionales, colaboraciones locales e intercambios culturales o sociales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este modelo de triple flujo permite un an\u00e1lisis integral y sist\u00e9mico en el que se pueden capturar tanto los impactos como los beneficios a lo largo del ciclo de vida del evento. Dentro de este marco, tambi\u00e9n emergen los fundamentos del legado a largo plazo del evento: los flujos de energ\u00eda y materia revelan el desempe\u00f1o operativo y ambiental, mientras que los flujos de informaci\u00f3n capturan el valor social y econ\u00f3mico que perdura m\u00e1s all\u00e1 del evento en s\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ver art\u00edculo completo escrito por Ana Contreras Escribano (28 de noviembre de 2025). <a href=\"https:\/\/shorturl.at\/tRWWD\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Zentropy MICE \u2013 \u00a1Acercamiento! Midiendo lo invisible<\/em>. P\u00d3RTICO<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Drawing inspiration from&nbsp;the principles of physics and flow exchange, Zentropy MICE applies the concept of urban entropy to conference tourism. This approach enables the smart&nbsp;management&nbsp;of energy, matter,&nbsp;and information flows circulating between the MICE ecosystem and the city. Curious to learn how this process works in practice? Keep reading. The conceptual framework: Entropy flows and the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zentropy MICE applies the concept of urban entropy to conference tourism - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"This model enables the smart management of energy, matter, and information flows circulating between the MICE ecosystem and the city.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/es\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentropy MICE applies the concept of urban entropy to conference tourism - Zentropy MICE\" \/>\n<meta property=\"og:description\" content=\"This model enables the smart management of energy, matter, and information flows circulating between the MICE ecosystem and the city.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zentropymice.eu\/es\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\/\" \/>\n<meta property=\"og:site_name\" content=\"Zentropy MICE\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T13:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T11:03:13+00:00\" \/>\n<meta name=\"author\" content=\"carmen.garcia@lasnaves.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"carmen.garcia@lasnaves.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\"},\"author\":{\"name\":\"carmen.garcia@lasnaves.com\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/#\\\/schema\\\/person\\\/c3f14e0573e918dfce293cbf8b1048f9\"},\"headline\":\"Zentropy MICE applies the concept of urban entropy to conference tourism\",\"datePublished\":\"2026-01-08T13:15:00+00:00\",\"dateModified\":\"2026-01-28T11:03:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\"},\"wordCount\":507,\"image\":{\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zentropymice.eu\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/overview-graph_02_eng_.svg\",\"articleSection\":[\"News\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\",\"url\":\"https:\\\/\\\/zentropymice.eu\\\/zentropy-mice-applies-the-concept-of-urban-entropy-to-conference-tourism\\\/\",\"name\":\"Zentropy MICE applies the concept of urban entropy to conference tourism - 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