{"id":491,"date":"2025-10-16T09:17:05","date_gmt":"2025-10-16T07:17:05","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=491"},"modified":"2026-01-28T12:25:16","modified_gmt":"2026-01-28T11:25:16","slug":"valencia-becomes-a-european-benchmark-in-sustainable-mice-tourism-with-zentropy-mice","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/es\/valencia-becomes-a-european-benchmark-in-sustainable-mice-tourism-with-zentropy-mice\/","title":{"rendered":"Valencia se convierte en un referente europeo en turismo de congresos sostenible con el proyecto Zentropy MICE."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Zentropy MICE<\/strong> Se trata de una iniciativa pionera en Europa que aplica el concepto de entrop\u00eda urbana al turismo MICE con el fin de integrar y transformar los flujos urbanos del turismo de congresos en beneficio de la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto Zentropy MICE se present\u00f3 el 14 de octubre en el Centro de Congresos de Valencia con representantes de los seis socios involucrados en esta iniciativa pionera en Europa, que utiliza el intercambio de materia, energ\u00eda e informaci\u00f3n para generar conferencias de entrop\u00eda cero, es decir, conferencias que generan impactos positivos y dejan un legado en la ciudad y entre los habitantes de Valencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El Centro de Congresos de Valencia, pionero en la transformaci\u00f3n MICE de Zentropy.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>Centro de Congresos de Valencia<\/strong> Ha sido elegido como centro piloto para medir el impacto de los eventos en la ciudad utilizando una calculadora de entrop\u00eda desarrollada por la Universidad Polit\u00e9cnica de Valencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mediante nueve programas de energ\u00eda, materiales e informaci\u00f3n implementados en el centro piloto del Centro de Conferencias, elegido como campo de pruebas, desarrollaremos un nuevo modelo para conferencias que minimice el impacto ambiental y maximice los beneficios econ\u00f3micos, sociales y culturales para Valencia y sus residentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto Zentropy MICE reducir\u00e1 los impactos negativos de las conferencias (huella de carbono, consumo de recursos y generaci\u00f3n de residuos) y promover\u00e1 los aspectos positivos (legado, desarrollo econ\u00f3mico e intercambio de informaci\u00f3n) mediante la creaci\u00f3n de un &quot;sistema de entrop\u00eda cero&quot;, donde las externalidades del turismo MICE son absorbidas o compensadas por la infraestructura sostenible de la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representantes de los seis socios que participan en el proyecto, liderado por la Consejer\u00eda de Turismo e Innovaci\u00f3n del Ayuntamiento de Valencia: <a href=\"https:\/\/www.valencia.es\/cas\/inicio\" target=\"_blank\" rel=\"noreferrer noopener\">Ayuntamiento de Valencia<\/a>, <a href=\"https:\/\/valenciainnovationcapital.com\/?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Capital Valenciana de la Innovaci\u00f3n<\/a>, <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de conferencias de Valencia<\/a>, <a href=\"https:\/\/fundacion.visitvalencia.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Fundaci\u00f3n Visita Valencia<\/a>, el estudio de innovaci\u00f3n urbana <a href=\"https:\/\/khoraurbanthinkers.es\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pensadores urbanos de Khora<\/a>, y el <a href=\"https:\/\/www.upv.es\/index-en.htmlv\" target=\"_blank\" rel=\"noreferrer noopener\">Universidad Polit\u00e9cnica de Valencia<\/a>, Se han reunido para definir la estrategia que se debe seguir para minimizar el impacto del turismo MICE y transformar el turismo de congresos en un motor de cambio positivo para la ciudad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impacto cuantificable y legado urbano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con cifras impresionantes: solo en 2024, la <a href=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de conferencias de Valencia<\/a> Este centro de convenciones, que ha recibido a m\u00e1s de 100.000 visitantes y generado m\u00e1s de 6 millones de euros, ha sido elegido como centro piloto para medir el impacto de los eventos en la ciudad mediante una calculadora de entrop\u00eda desarrollada por la Universidad Polit\u00e9cnica de Valencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras un an\u00e1lisis inicial de la situaci\u00f3n mediante un congreso piloto, se implementar\u00e1n nueve programas de acci\u00f3n para crear un modelo de turismo responsable vinculado a la ciudad, que reduzca el impacto ambiental, genere beneficios duraderos y aporte un valor real al municipio, a sus residentes y a su ecosistema social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un modelo que puede replicarse en Europa.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De las 112 solicitudes presentadas a la EUI de la Comisi\u00f3n Europea (<a href=\"https:\/\/www.urban-initiative.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iniciativa Urbana Europea<\/a>En la convocatoria de propuestas, solo se seleccionaron 22 ciudades, 7 de ellas en la categor\u00eda de turismo sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>Zentropy MICE<\/strong> El proyecto propone un modelo de turismo de congresos sostenible integrado en la ciudad que transforma los flujos urbanos del municipio para crear un modelo escalable, replicable y extrapolable a otras ciudades de Europa. Los socios de transferencia del proyecto son las ciudades de Liubliana (Eslovenia), Heidelberg (Alemania) y Larissa (Grecia).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo del proyecto es definir un modelo de turismo de congresos sostenible que deje un legado positivo para los ciudadanos y cree una ciudad m\u00e1s inclusiva, circular y sostenible, transformando el turismo de congresos en un motor de cambio positivo para la ciudad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto Zentropy MICE tendr\u00e1 una duraci\u00f3n de tres a\u00f1os y medio, hasta mayo de 2028, y cuenta con un presupuesto total de 5,2 millones de euros, de los cuales 80% est\u00e1n financiados por la Uni\u00f3n Europea a trav\u00e9s del Fondo Europeo de Desarrollo Regional (FEDER).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zentropymice.eu\/es\/the-legacy-of-valencia-zentropy-mice-starting-from-the-end-to-transform-the-beginning\/\" target=\"_blank\" rel=\"noreferrer noopener\">Descubre m\u00e1s aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Zentropy MICE is a pioneering initiative in Europe that applies the concept of urban entropy to MICE tourism in order to integrate and transform urban flows of conference tourism for the benefit of the city. The Zentropy MICE project was presented on October 14 at the Valencia Conference Center with representatives from the six partners [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valencia becomes a European benchmark in sustainable conference tourism with the Zentropy MICE project - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Zentropy MICE is a pioneering initiative in Europe that applies the concept of urban entropy to MICE tourism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/es\/valencia-becomes-a-european-benchmark-in-sustainable-mice-tourism-with-zentropy-mice\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia becomes a European benchmark in sustainable conference tourism with the Zentropy MICE project - 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