{"id":1018,"date":"2026-09-01T12:21:00","date_gmt":"2026-09-01T10:21:00","guid":{"rendered":"https:\/\/zentropymice.eu\/?p=1018"},"modified":"2026-09-10T14:17:24","modified_gmt":"2026-09-10T12:17:24","slug":"zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities","status":"publish","type":"post","link":"https:\/\/zentropymice.eu\/es\/zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities\/","title":{"rendered":"Zentropy MICE presenta nuevas herramientas para medir el impacto real de los eventos en las ciudades."},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo pueden las ciudades y los organizadores de eventos comprender mejor el impacto real de las conferencias? \u00bfY c\u00f3mo pueden medir no solo el desempe\u00f1o ambiental, sino tambi\u00e9n el valor a largo plazo que los eventos generan para los destinos anfitriones?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas cuestiones est\u00e1n en el centro de dos nuevas contribuciones cient\u00edficas presentadas por <strong>Zentropy MICE<\/strong> en el internacional <strong><a href=\"https:\/\/zcbe2026.lneg.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Entorno construido con cero emisiones de carbono 2026<\/a><\/strong> conferencia en Lisboa. Desarrollado por investigadores de la <strong><a href=\"https:\/\/www.upv.es\/index-en.html\" data-type=\"link\" data-id=\"https:\/\/www.upv.es\/index-en.html\" target=\"_blank\" rel=\"noreferrer noopener\">Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/a><\/strong>, Los estudios introducen enfoques innovadores para evaluar la sostenibilidad y el legado urbano de congresos y eventos profesionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conjunto, representan un paso importante hacia el desarrollo de nuevas herramientas que ayuden a los destinos y organizadores a dise\u00f1ar eventos MICE m\u00e1s sostenibles, maximizando al mismo tiempo su impacto positivo en las ciudades y las comunidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s all\u00e1 de la huella de carbono<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las evaluaciones de sostenibilidad tradicionales suelen centrarse \u00fanicamente en las emisiones de carbono. Sin embargo, las conferencias y los eventos generan un abanico mucho m\u00e1s amplio de impactos, que abarca desde el consumo de recursos y los patrones de movilidad hasta el intercambio de conocimientos y la colaboraci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer estudio, <em>M\u00e9tricas de circularidad basadas en la entrop\u00eda para el turismo MICE: marco sist\u00e9mico y estudio de caso aplicado a HERITAGE2025 en Valencia.<\/em>, Propone un enfoque m\u00e1s integral para evaluar la sostenibilidad de las conferencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La investigaci\u00f3n introduce el concepto de <strong>exerg\u00eda<\/strong>, que mide la calidad de los recursos utilizados durante un evento. Esto permite evaluar los impactos relacionados con el alojamiento, la movilidad urbana y los servicios de restauraci\u00f3n dentro de un marco com\u00fan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el estudio incorpora el concepto de <strong>negentrop\u00eda urbana<\/strong>, un indicador innovador dise\u00f1ado para capturar el valor positivo que los eventos pueden generar a trav\u00e9s de la creaci\u00f3n de conocimiento, la colaboraci\u00f3n de las partes interesadas, la actividad econ\u00f3mica y la alineaci\u00f3n con las estrategias de desarrollo urbano.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PATRIMONIO2025: probando la metodolog\u00eda en Valencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La metodolog\u00eda se aplic\u00f3 a <a href=\"https:\/\/heritage2025.blogs.upv.es\/\" data-type=\"link\" data-id=\"https:\/\/heritage2025.blogs.upv.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">PATRIMONIO 2025<\/a>, una conferencia celebrada en Valencia, donde los investigadores cuantificaron los recursos asociados a las actividades tur\u00edsticas de los asistentes e identificaron el alojamiento como el principal contribuyente al impacto medido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este estudio de caso demuestra c\u00f3mo los destinos pueden comprender mejor los diferentes factores que influyen en la sostenibilidad de las conferencias y sienta las bases para futuras herramientas de apoyo a la toma de decisiones que ayuden a reducir el impacto ambiental al tiempo que aumentan la creaci\u00f3n de valor para las comunidades locales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construyendo la futura calculadora de entrop\u00eda Zentropy MICE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La segunda contribuci\u00f3n de investigaci\u00f3n se centra en uno de los desarrollos m\u00e1s ambiciosos del proyecto: el futuro <strong><a href=\"https:\/\/zentropymice.eu\/es\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" data-type=\"link\" data-id=\"https:\/\/zentropymice.eu\/zentropy-mice-is-developing-tools-in-valencia-to-measure-the-impact-of-conference-tourism-and-improve-its-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calculadora de entrop\u00eda Zentropy MICE<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Presentado en el art\u00edculo <em>M\u00e1s all\u00e1 de la sala de conferencias: creaci\u00f3n de un sistema de datos rastreable para medir la entrop\u00eda urbana en eventos MICE.<\/em>, El estudio aborda los fundamentos t\u00e9cnicos necesarios para medir el impacto de los eventos en los entornos urbanos de una manera s\u00f3lida y transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es crear una herramienta capaz de integrar informaci\u00f3n de m\u00faltiples fuentes y transformarla en indicadores basados en evidencia que puedan respaldar la toma de decisiones basada en datos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nuevo marco para medir el impacto urbano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograrlo, los investigadores desarrollaron una arquitectura de datos capaz de combinar informaci\u00f3n de los asistentes, los organizadores del evento, los lugares donde se celebra y otras fuentes de datos urbanos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La metodolog\u00eda reconstruye los flujos de energ\u00eda, materiales e informaci\u00f3n generados por un evento y los transforma en indicadores medibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una innovaci\u00f3n clave es la creaci\u00f3n de un <strong>canalizaci\u00f3n de procesamiento de datos trazable y reproducible<\/strong>, Esto permite validar, armonizar y comparar de forma coherente diferentes conjuntos de datos. De esta manera, se garantiza que las evaluaciones futuras sean transparentes, fiables y escalables en distintos eventos y destinos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probado en un entorno de conferencia real.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La metodolog\u00eda ya ha sido probada en un entorno del mundo real durante el <strong><a href=\"https:\/\/seram.es\/eventos\/38-congreso-seram\/\" data-type=\"link\" data-id=\"https:\/\/seram.es\/eventos\/38-congreso-seram\/\" target=\"_blank\" rel=\"noreferrer noopener\">IWA SERAM 2026<\/a><\/strong> conferencia en la <a href=\"https:\/\/palcongres-vlc.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/palcongres-vlc.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Centro de Congresos de Valencia<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante esta prueba en condiciones reales, los investigadores combinaron los datos de las encuestas a los participantes con informaci\u00f3n sobre el consumo energ\u00e9tico del edificio para validar el funcionamiento del sistema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados demuestran la viabilidad de crear herramientas de evaluaci\u00f3n integradas que permitan a los organizadores y a las ciudades comparar estrategias alternativas de gesti\u00f3n de eventos e identificar oportunidades para mejorar el desempe\u00f1o en materia de sostenibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hacia una nueva generaci\u00f3n de eventos con impacto urbano positivo.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En conjunto, estos dos estudios refuerzan la ambici\u00f3n de Zentropy MICE de transformar la forma en que se eval\u00faan las conferencias y los eventos profesionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En lugar de centrarse exclusivamente en el consumo de los eventos, el proyecto busca comprender tanto su impacto ambiental como los beneficios a largo plazo que pueden generar para los destinos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al combinar m\u00e9tricas de sostenibilidad avanzadas, indicadores de legado urbano y sistemas de datos rastreables, <a href=\"https:\/\/zentropymice.eu\/es\/\" data-type=\"link\" data-id=\"https:\/\/zentropymice.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zentropy MICE est\u00e1 ayudando a sentar las bases para una nueva generaci\u00f3n de eventos MICE donde la sostenibilidad, la innovaci\u00f3n y el impacto urbano positivo se miden de forma conjunta.<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>How can cities and event organisers better understand the real impact of conferences? And how can they measure not only environmental performance, but also the long-term value events create for host destinations? These questions are at the heart of two new scientific contributions presented by Zentropy MICE at the international Zero Carbon Built Environment 2026 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zentropy MICE unveils new tools to measure the real impact of events on cities - Zentropy MICE<\/title>\n<meta name=\"description\" content=\"Discover how Zentropy MICE is developing innovative methods to measure urban legacy, sustainability and long-term impact in conferences and MICE events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zentropymice.eu\/es\/zentropy-mice-unveils-new-tools-to-measure-the-real-impact-of-events-on-cities\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zentropy MICE unveils new tools to measure the real impact of events on cities - 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